Adidas Adizero Sub 2

Agency Network: 
Published/Aired: 
October 2017
Adidas: Adidas Adizero Sub 2
Adidas Print Ad - Adidas Adizero Sub 2

Description

The adidas adizero Sub 2 , adidas’ lightest marathon shoe ever (one shoe weighting 157g) made his debut as a special edition at the Berlin Marathon 2017.

To emphasize the light weight of the shoe, we gave people the possibility to compare it to something tangible in a surprising way.

We placed our print advert with the message “lighter than this newspaper” in the Berlin Marathon magazine that comes with the German newspaper Berliner Morgenpost one day after the marathon.

Print advertisement created by Heimat Active, Germany for Adidas, within the category: Fashion.

Caption

Lighter than this newspaper. The first marathon shoe with boost light technology.

Advertising Agency: Heimat Active, Berlin, Germany
Managing Director: Florian Hoffmann
Executive Creative Director: Alexander Stauss
Art Directors: Gustavo Sato, Stefano Dessi
Copywriter: Theresa Wlokka
Graphic Designers: Gabriela Guzik, Moritz Federlein
Client Service Director: Daniela Strauss
Photographer: Florian Röske
Retouching Agency: HIGHLIGHTBERLIN
Production Agency: Mr. Bob Films
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Highest Rated

kleenex's picture

nice concept.

kleenex
Activity Score 57557
Web Designer/Developer
halaby87's picture

okay

halaby87
Activity Score 10446
Other at Health Communications Egypt |

M.Halaby

kleenex's picture

nice concept.

kleenex
Activity Score 57557
Web Designer/Developer
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