Advertisement

War, 3

Campaign
Agency Network: 
Published/Aired: 
August 2009
ADESF:  War, 3

Description

The main goal of this campaign was to show how a single cigarette contains a huge amount of toxic substances that attack your body each time you smoke. They are a True invasion force. To illustrate such an idea we looked at the past, present and future of human conflicts and came up with these 3 ads. It all needed to look very epic so we decided to do everything in 3D, each element was individually modeled in a long process which took almost 9 months.

Print advertisement created by BBH, Brazil for ADESF, within the category: Public Interest, NGO.

Caption

More than 4,700 toxic substances against you. Stop smoking.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Marcio Juniot
Illustrator: Casa do Vaticano
Log in to post comments
Guest's picture

gawddd, 9 months to make this! A similar idea done by an Indian agency years ago simply showed a cigg followed by an "*" and then the * followed by a list of 1500 chemical names, this just seems like putting too much work to make the same idea look different. Just shows that simplicity beats complexity.

Guest
Grace Bastien's picture

Yes! I remember that one. I used to read it every time I went to the doctor as a child.
Great ad.

Grace Bastien
KbxAds's picture

no dear that ad was not done so long ago when u were a child, it won at cannes if im not wrong. no offence but judging by your picture, you can't be 12 right? you can't

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

KbxAds's picture

gawddd, 9 months to make this! A similar idea done years ago simply showed a cigg followed by an "*" and then the * followed by a list of 1500 chemical names, this just seems like putting too much work to make the same idea look different. Just shows that simplicity beats complexity.

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

KbxAds's picture

lulz Ivan if the comment contains the word @ -gen- cy, then the spam filter doesn't allow it to be posted, how can we talk about advertising without using the world "@ -gen- cy"?

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

silvi's picture

Espectacular dirección de arte.

silvi
Activity Score 4170
Copywriter
LeeMoh's picture

"Against you" isn’t weak, copywriter?

LeeMoh
Activity Score 424
Flurb's picture

I had that exact idea 4 years ago. My CD rejected it, saying it would take almost 9 months to create art like that. I never forgave him for that. Boy, do I feel like a dumb ass now.

Flurb
Activity Score 263
Creative Director
rolling.stone's picture

My full sympathy is with you.

I like this campaign.

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

In1dmag's picture

oh ! the execution...

In1dmag
Activity Score 78
mandark_123's picture

awesome.........

mandark_123
Activity Score 3017
Guest's picture

Yeah, right...9 mnths on every little piece is crafted so individually? That's wat i saw u wanna mention in your rationale...that's it, just wanna make people think it's "WOW! 9 months, good job." ? So what's the difference if any1 with good skills and art direction can make it in shorter time with the same result?

Guest
ManojMaani.com's picture

brilliant art

ManojMaani.com
Activity Score 121
Sr. Art Director, Maa Bozell, Bangalore
jorj's picture

But u are burning them, u win.

jorj
Activity Score 638
Art Director at Senior Art Director
tridipnandi's picture

so lets smoke...

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
Guest's picture

HA! what a perfect response!!! you just blew this idea straight the fuck out of the water!!!

nice work jorj.

Guest
tirthomitro's picture

9 months for a baby...
but sadly it is mentally challenged, autistic and dumb.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

tridipnandi's picture

Alexandre Gama, Márcio Ribas, Wilson Mateos, Pedro Utzeri, Marcio Juniot, Casa do Vaticano....how many cigarettes you smoked during this 9 months?

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
Arkadiusz's picture

Each of these 3 ads individually is interesting, but together it makes the terribly boring campaign.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

SandMan69's picture

We have a new Guinness WR. Longest time taking a dump? 9 months! and the winner? These guys!! *points to ad* Well done, how do you feel?

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

HateOnDave's picture

really cool design work. nothing we haven't heard before and certainly nothing that will convince anyone to stop smoking, but still, cool design work.

---
www.hateondave.com

HateOnDave
Activity Score 50
Guest's picture

would be ashamed to say it was done in 9 months.

Guest
Dev Kumar's picture

yep...agree.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

Why I saw the elements and think about Mortor Storm 2 (PS3) ??

Guest
BachBern's picture

I like the Art Direction and the crafting, but the Tide Grand Prix in Cannes comes to my mind, there is some resemblance.
The idea is ok, nothing special, overall it is a good ad.
If it took 9 days or 9 months is irrelevant from the "consumers" point of view.

BachBern
Activity Score 106
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement