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Submarine

Campaign
Agency Network: 
Published/Aired: 
March 2012
ADESF:  Submarine

Description

Print advertisement created by BBH, Brazil for ADESF, within the category: Public Interest, NGO.

Caption

A crack in a 2 cm rivet once sunk a submarine killing 56 sailors.
Your body is machine 10X more complex. Smoking can damage any single part of if.

Advertising Agency: NeogamaBBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Gustavo Gusmão
Illustrator: Iran
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Highest Rated

mystery-gal's picture

why are they comnparing smpoking to a submarine/??

mystery-gal
Activity Score 28
ella bergh's picture

nice.

ella bergh
Activity Score 112
Creative Director
killazol1's picture

nice

killazol1
Activity Score 354
chuckieT's picture

That's a pretty long bridge of logic to have to cross.

My wooden dining room table is distressed. The scratches give it character. You are 1,000 times more complex than my dining room table. The more you distress your lungs the more character you will have.

chuckieT
Activity Score 680
Creative
Where is the idea's picture

ha...ha...completely agree with chuckie. this bridge isn't worth crossing, the logic simply mocks at you.

Where is the idea
Activity Score 707
Creative Director
mystery-gal's picture

why are they comnparing smpoking to a submarine/??

mystery-gal
Activity Score 28
Javier Davis's picture

nice

Javier Davis
Activity Score 84
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