Description
Print advertisement created by BBH, Brazil for ADESF, within the category: Public Interest, NGO.
Caption
A crack in a 2 cm rivet once sunk a submarine killing 56 sailors.
Your body is machine 10X more complex. Smoking can damage any single part of if.
Advertising Agency: NeogamaBBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Gustavo Gusmão
Illustrator: Iran
Creative Directors: Alexandre Gama, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Gustavo Gusmão
Illustrator: Iran
May 17, 2012 - 11:41chuckieT
That's a pretty long bridge of logic to have to cross.
My wooden dining room table is distressed. The scratches give it character. You are 1,000 times more complex than my dining room table. The more you distress your lungs the more character you will have.
Creative
May 17, 2012 - 11:50Where is the idea
ha...ha...completely agree with chuckie. this bridge isn't worth crossing, the logic simply mocks at you.
Creative Director
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