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Rocket

Campaign
Agency Network: 
Published/Aired: 
March 2012
ADESF:  Rocket

Description

Print advertisement created by BBH, Brazil for ADESF, within the category: Public Interest, NGO.

Caption

A short circuit on a tiny wire once caused a rocket to exploded killing 3 astronauts. Your body is machine 10X more complex. Smoking can damage any single part of if.

Advertising Agency: NeogamaBBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Gustavo Gusmão
Illustrator: Iran
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Highest Rated

morse's picture

Awesome art direction. Good work!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ramat Ajala's picture

New and very creative way. great.

Ramat Ajala
Activity Score 800
morse's picture

Awesome art direction. Good work!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

salil.sharma's picture

out standing concept
cool art direction & execution

salil.sharma
Activity Score 2487
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

salil.sharma's picture

out standing concept
cool art direction & execution

salil.sharma
Activity Score 2487
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

feysal's picture

very modern just kinda bad translation

feysal
Activity Score 2598
Executive Creative Director at CBCC Africa (Centre for Behaviour Change and Communication) |

groovy baby!

dearturki's picture

makes you read. well done

dearturki
Activity Score 311
ella bergh's picture

nice.

ella bergh
Activity Score 112
Creative Director
Jackbr's picture

Muy bueno

Jackbr
Activity Score 1500
Art diretor |

JackBR

Danillp's picture

Nossa! Foi uma ótima comparação. Muito bom.

Danillp
Activity Score 672
kleenex's picture

great concept....

kleenex
Activity Score 57501
Web Designer/Developer
kleenex's picture

great concept....

kleenex
Activity Score 57501
Web Designer/Developer
Ad Analyst's picture

So Effective!!!

Ad Analyst
ItMatters's picture

Love it.

ItMatters
Activity Score 2167
Nike Diesel's picture

The whole campaign is lame and boring.

Nike Diesel
Activity Score 13714
Art Director
liny_77's picture

agree

liny_77
Activity Score 206
Creative Director
arvin's picture

cool art direction.

arvin
Activity Score 341
Fletch's picture

"A short circuit on a tiny wire once caused a rocket to exploded killing 3 astronauts." Surely that's not the final copy. "Exploded"? Really??

Fletch
Activity Score 2
Creative Director
Fernando Montero's picture

Nice art direction, cool idea, lazy copy.

Fernando Montero
Activity Score 121
advocate's picture

not new

advocate
Activity Score 268
Art Director at Philippines
Javier Davis's picture

nice

Javier Davis
Activity Score 84
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