Person next to you

Agency Network: 
October 2010
ADESF:  Person next to you
ADESF Print Ad -  Person next to you


Print advertisement created by BBH, Brazil for ADESF, within the category: Public Interest, NGO.

Advertising Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Fabio Rodrigues
Copywriter: Guigo Oliva
Producers: Kiyoshi Takahashi, Wellington Silva, João Paulo Leitão
Account Director: Luiz Tosi
Account Managers: Diego Passos, Andréia Tecchio
Advertiser's Supervisor: Mario Albanese
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jasonP's picture

Wow, it's so cool.

I quite smoking an year ago and I want to smoke again after I've seen it, cos no one's next to me...

Activity Score 222
Raffles Design Institute
tirthomitro's picture

nice typo

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Blashyrkh's picture

Crap idea, nice art.

Activity Score 32890
Art Director
Billoughsby's picture

I like the idea, but I think the secondhand page should have been something more interesting than an exact repeat of the first page.

Activity Score 5154
Art Director |

That's it.

Guest's picture

I agree

Guest's picture

hahahah. it seems both pages are for the same person. and that is not the secondhand smoker!

HappyHour's picture

nice idea. makes you think. i think that's the point.

Activity Score 2377
gonndo's picture

Exactly, and it'd work for me if I see the person next to me reading that...

Good job, guys...

Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

NIce idea but could of been less redundant and more clever. NIce idea but could of been less redundant and more clever.

Billoughsby's picture

Agree. Of course we get the idea. But we go beyond that here to critique the finesse of the message. It's cute. But it's less than it could have been. No "wow!"

Activity Score 5154
Art Director |

That's it.

Mottu's picture

Good Jobs , Nice Illustrations

Activity Score 37
Graphic Designer at Designer |


morse's picture

It's good. Like the art and the copy.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Lovely idea. I love how they didn't just copy it but made a slightly altered art for the 2nd page.

Guest's picture

2nd page should have been more interesting. almost great.

whitewhite's picture

nice idea..but they lost somehting somewhere...either the second page should have some other copy or the first copy should have been crafted in such a way that it makes sense in the second page too

Activity Score 251
Guest's picture

i like this kinda typo advertising!

Guest's picture

By having the second page be exactly the same as the first one I lose interest and just ignore it all together.

thatcliffguy's picture

Witty needs to become clever. Health awareness is serious, not cute.

This wont initiate any positive action by secondhand smokers or those effected by secondhand smoke.

Idea is great, though.

Activity Score 37
Marketing Manager at Activator at the/zimmerman/agency |

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