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Addict

Agency Network: 
Published/Aired: 
February 2009
 Addict
 Addict

Description

Caption

Verbal child abuse. One thing leads to another.

Advertising Agency: Saatchi & Saatchi, Amsterdam, The Netherlands
Creative Director: Magnus Olsson
Art Directors: Avinash Sampath
Retoucher: Jeroen Wartenbergh
Copywriters: Avinash Sampath
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Highest Rated

Guest's picture

psychiatric disorders? you flunked that psychology class didn't you?
Great concept, nicely executed.

Guest
Mandark's picture

i think it's forced... Mom Used to bRing me Donuts whEn I was down with feveR = M.U.R.D.E.R

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

i am zero's picture

"U think it's perfect COMMENT?! Press delete and start THINKING again!"

why will your sentence NOT lead towards MURDER...

---
pashya is zero

i am zero
Activity Score 142
Art Director |

---
i am zero

hungryhunter's picture

AWesome...all three kick ass!!!!!!

hungryhunter
Activity Score 22
Taem Young & Rubicam
Guest's picture

gr8 work! simple & to the point,bang on!

Guest
Guest's picture

I like the concept but the tag line seems off a little... Maybe something like "After the words fade, what's left behind?"

Guest
Guest's picture

Nice scamy stuff. But kind of lame in reality. Obesity, suicide, and addiction are usually due to psychiatric disorders. Not because somebody is yelling at you.

Guest
Guest's picture

let's play Camouflage!!!

Guest
Guest's picture

psychiatric disorders? you flunked that psychology class didn't you?
Great concept, nicely executed.

Guest
Guest's picture

You're a bastard! Sorry I take the back. It might make you do smack.

Guest
Guest's picture

poda pooooraaaaaaaaaaaaaa..............

Guest
Guest's picture

Nifty time be certain and fine time.

Nif y t m be ce t in and f e t me.

Ni y t b ce t n a d e t e.

Ni t b ce n a d t .

Ni ce a d .

Guest
Guest's picture

Nice one, Yoda.

Guest
Guest's picture

Ha! nice.
Oh, nice ad campaign, too.

Guest
Guest's picture

This is a good series, but perhaps the contours of the text, or the kerning and leading, could have been better utilized as design elements to more effectively communicate the message.

Guest
G.J.'s picture

Mandark I believe you must have been neglected as a child without much love from your parents for you to make such comments for a good ad. Go get some help friend.

G.J.
Activity Score 149
Copywriter |

No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.

Mandark's picture

I had a happy childhood, thank you for carring. I don't like the ad. I don't think it's touching, and the way they approached this issue is forced.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

luispiter's picture
luispiter
Activity Score 2756
comunication
feebes's picture

now that i collectively saw all of the ads, i have to say that i really like it. it's creative.
Mandarik, just because you didnt think of it dont bash it. it suits its purpose. there is so much that can be observed that works for what it advertises

feebes
Activity Score 29
home
JediByKnight's picture

excellent work!!!

JediByKnight
Activity Score 184
Copywriter
whitespace's picture

would be more powerful if each line made sense (and in a darker way) all the way until it became ADDICT.

whitespace
Activity Score 1953
Creative Director
Guest's picture

I just don't think this is going to stop an asshole parent from being an asshole.

Guest
no_user's picture

Good work! Well done.

no_user
Activity Score 125
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