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The Blind Click

Campaign
Agency Network: 
Published/Aired: 
February 2010
ADD:  The Blind Click

Description

Print advertisement created by age., Brazil for ADD, within the category: Public Interest, NGO.

Caption

A disabled person can do much more than you think. Proof of this is that this photo was taken by a blind man. / Visit theblindclick.com and find out how this ad was made.

Advertising Agency: age. comunicações, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Henrique Mattos
Copywriter: Daguito Rodrigues
Photographer: Teco Barbero
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Adaddicted's picture

Then why the hell his name is not in the credits??!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

ivan's picture

Added it.

ivan
Activity Score 12
Creative Director at Ads of the World
Adaddicted's picture

...you are so generous ;-))

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

thaistylez's picture

lol

thaistylez
Activity Score 224
Burapha University
Hiperion's picture

keep it simple!! :)
8/10

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
maranca82's picture

Great concept.

maranca82
Activity Score 422
Copywriter
perromalo's picture

beautiful copy... even if the photo was not taken by a blind man

perromalo
Activity Score 433
Creative Director at Mateo&co
daguito's picture

Hey, take a look at www.theblindclick.com and watch the enterviews, the making of and the documentary.

daguito
Activity Score 23
Copywriter
pepsitrev's picture

great idea love it. got a son who plays wheelchair basketball profesionally9out of ten

pepsitrev
Activity Score 27
General Manager |

pepsi for the 60s generation and still going strong

Make Your Mark's picture

Great idea that takes you by suprise.

Make Your Mark
Activity Score 3
Art Director
cboccia's picture

A great example of show don't tell, which can be pretty hard to pull off in print.

--
Casey Boccia
Carton Donofrio Partners
StopTheAdness.org

cboccia
Activity Score 24
Copywriter
pepsiice's picture

wow, drove me to the site right up

pepsiice
Activity Score 253
Graphic Designer
deuBleuDi's picture

same here :)

deuBleuDi
Activity Score 265
Art Director
rajat chauhan's picture

copy could be better.../////

rajat chauhan
Activity Score 8
Marketing Manager at student/ibmr-ahmedabad(india)
dsklan's picture

very good one

dsklan
Activity Score 1926
Art Director at homeshop
Dzsoi's picture

Amazing idea, great twist! Maybe the copy would be better a bit shorter: "A disabled person can do much more than you think. This photo was taken by a blind man."

Dzsoi
Activity Score 8611
Copywriter
CopyRight's picture

nice work

CopyRight
Activity Score 713
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