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Interesting Sound

Campaign
Agency Network: 
Published/Aired: 
March 2010
Acura:  Interesting Sound

Description

Print advertisement created by rp&, United States for Acura, within the category: Automotive.

Caption

Our speakers can create an interesting sound. Silence.

Advertising Agency: rp&, Santa Monica, CA, USA
RPA / Chief Creative Officer: David Smith
Creative Director: John Hage
Head of Art: Phillip Squier
Copywriter: David Povill
Senior Art Director: Eric Goldstein
Senior Copywriter: John Guynn
Photographer: Christian Stoll
Production: Shirley Tuber
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michelangelo's picture

does that work when the radio/stereo/audio is ON or when it's OFF?

michelangelo
Activity Score 660
michelangelo's picture

Visual shows as though the technology is for canceling music...

michelangelo
Activity Score 660
satrianee's picture

To me, it promises a complete silence which is most desired inner skill of a car for most people...

satrianee
Activity Score 3748
Reality Check's picture

The art direction throughout the Acura campaign is perfect, holding all the various bits of work together as a coherent whole that manages to look simple without ever being underwhelming.

Reality Check
Activity Score 2539
Phil Lestino's picture

You must work for the agency.....go on...admit it

Phil Lestino
Activity Score 1684
Hiperion's picture

yawn...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
silvi's picture

Clean visual. Glamorous.

silvi
Activity Score 4172
Copywriter
Sven Gali's picture

Let me see if I got this right.
Our engines are make noise,
our vehicle cabins are not good enough to shut out all the engine noise,
therefore we will use noise canceling technology to mask the noise--
therefore making our engines quieter?
Are you kidding me?

Sven Gali
Activity Score 845
Photographer
maranca82's picture

No one likes you either.

This ad isn't bad. Maybe not great, but far from bad.

maranca82
Activity Score 422
Copywriter
Lizaad's picture

Not Bad

Lizaad
Activity Score 146
Art Director at Verdant Zeal
vrginie's picture

quite good actually

vrginie
Activity Score 154
Phil Lestino's picture

The only sound you can hear is the clock ticking.....Rolls Royce circa 1960

Phil Lestino
Activity Score 1684
Phil Lestino's picture

Oh great you can write your own music on the ad

Phil Lestino
Activity Score 1684
rolling.stone's picture

i like the copy

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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