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Blindspot

Campaign
Agency Network: 
Published/Aired: 
March 2010
Acura:  Blindspot

Description

Print advertisement created by rp&, United States for Acura, within the category: Automotive.

Caption

Close your right eye while you read this.

Advertising Agency: rp&, Santa Monica, CA, USA
RPA / Chief Creative Officer: David Smith
Creative Director: John Hage
Head of Art: Phillip Squier
Copywriter: David Povill
Senior Art Director: Eric Goldstein
Senior Copywriter: John Guynn
Photographer: Christian Stoll
Production: Shirley Tuber
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Highest Rated

Phil Lestino's picture

The car is so ugly you would want to drive it with both eyes closed

Phil Lestino
Activity Score 1684
satrianee's picture

This is most like a test flier... that has a point.

satrianee
Activity Score 3748
silvi's picture

Somebody can translate the text to spanish, please? Can you do that for me??? Please???

silvi
Activity Score 4172
Copywriter
Chori Arg's picture

Cerrá tu ojo derecho mientras leés esto.

Con tu ojo derecho cerrado, sostené esta página a la distancia de los brazos. Ahora despacio movela para delante y para atrás. ¿El punto en la otra página no desapareció? Ese es tu punto ciego. Tu auto tiene uno también. Afortunadamente, Acura tiene la tecnología que puede detectar objetos en tu punto ciego. Y, mientras otros sistemas sólo pueden detectar objetos a altas velocidades, el nuestro es capaz de detectar objetos mientras se anda a velocidades bajas como 6 millas por hora. La información del sistema del punto ciego esta disponible en el Acura MDX. El más innovador pensamiento que podrás encontrar, lo encontrarás en un Acura. Aprendé más en Acura.com

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
silvi's picture

Mil gracias, Chori. Ahora se entiende mejor.

silvi
Activity Score 4172
Copywriter
Sven Gali's picture

Are they really going to insult todays driving audience with a simple blind spot test?
Why should the target audience put forth this kind of effort?

Sven Gali
Activity Score 845
Photographer
Prime83's picture

I'm enjoying this whole campaign. It is slightly different than usual in the industry: it is the same but better executed.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
vrginie's picture

I totally agree with Prime, this campaign is good

vrginie
Activity Score 154
Phil Lestino's picture

The car is so ugly you would want to drive it with both eyes closed

Phil Lestino
Activity Score 1684
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