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popdistortion's picture

Great art direction and good copy. The message for a rather tough topic is accessible. The only problem I have is that as a "normal" consumer would not really feel like reading it but would definitely look. Why is this in english anyway? It's a french ad isn't it?

Activity Score 1588
bandar's picture

Hurray!! to the Art Director

Activity Score 26
Art Director
zorba22's picture

so cool. wish my art directors had the same attention to detail, the same love of the craft. felicitations!

Activity Score 4
Creative Director |

zorba22, atypical singapore cd

Guest's picture

WOW! smart art direction.i like the detail.

Guest's picture

heats off to the ad.
Nice work

Guest's picture

yeh! HEATS OFF TO THE AD! :)))))

Ev's picture

This ad is originally in French. I did not even knoz that they had done an "English" version.

Activity Score 47
Marketing Manager
Londhen's picture

I loved this....copy and art are superb!!!

Activity Score 4
whitespace's picture

Seems to be the new trend to do ads like these.

Activity Score 1947
Creative Director
thoai's picture

so great it is, the art director takes care in every small details
love it

MADE in the USA's picture

Well Done. The next generation of awareness campaigns
mit-u )

MADE in the USA
Activity Score 434
Other |


creativemobs's picture

Amazing copy.. Amazing Art Direction.. Amazing campaign..
Hats off to TBWA\Paris.



Activity Score 18
arthur davies's picture

This is a great use of art direction.
lovely from start to finish.
I simply love the way they have managed to utilise well known street artist's work and bastardise it for their own purposes.
and hang on... is that a stencil effect on the wall? .. pure geneous!!
it gives you that real gritty, urban sense of aids in the streets, why you can almost smell the diss-used condoms adoring the bottom of the wall and surrounding areas.
gritty and real.


arthur davies
Producer Turned Art Director's picture

This is pure filth, done by a designer with no producer to act like an art director over their shoulder. When will people learn that designers are just people who can use Photoshop and Illustrator, they may have artistic skills but I'm starting to see in a way where the Producer's role has come into play with this design I would have pushed for more Stencil Effect and more bad use of bad typography as no one will care about that. Designers are not important just the production line workers in a factory

Producer Turned...
Trihan's picture

wow.... good job

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