Backyard

@whatthefudge (love your name! lol)

You didn't get it. The images in this campaign show things which kids normally do inside (play video games, use Lego, etc). The idea is that the indoors fun should now become outdoors. The visuals are not to be taken literally. that is, play with Lego outside. Again, the concept is just go outside!

I love the ads except the Dolphins one (that doesn't look like a garden where kids would play). Excellent premise and execution.

The pool and the seesaw are better than the dolphins only in excecution. And that’s because kids enjoy playing in the seesaw and in the pool. But they won’t prefer some boring static ornamental dolphins than a palystation. So, the problem here is not the playstation control. The problem are the dolphins.

Now, the playstation controller is better in idea because there is nothing wrong with a kid indoors building Lego or playing with plasticine, because those toys doesn’t make him to stay at home all day, like the playstation, computer or TV does. That´s why i think the play station controller is OK. The problem are the dolphins.

esta es la unica que se entiende