Agency Network: 
April 2010
Active Life:  Backyard


Print advertisement created by Latinworks, United States for Active Life, within the category: Gaming.


Play Outside

Advertising Agency: Latinworks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Director: Diego Castillo
Art Directors: Rob Casillas, Daslav Maslov
Copy: Diego Castillo
Account Executive: Lonnie Limon
Photographer: Sergio Celume
Retoucher: Inercia
Responsible for the Client: Baker Harrel
Production Manager: Steve Grill
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whatthefudge's picture

Why would I be more active if I'm playing with Lego outdoors compared to building stuff indoors?

Activity Score 1266
atb2005's picture

@whatthefudge (love your name! lol)

You didn't get it. The images in this campaign show things which kids normally do inside (play video games, use Lego, etc). The idea is that the indoors fun should now become outdoors. The visuals are not to be taken literally. that is, play with Lego outside. Again, the concept is just go outside!

I love the ads except the Dolphins one (that doesn't look like a garden where kids would play). Excellent premise and execution.

Activity Score 13547
mojo1's picture


Activity Score 52
scarface's picture

The pool and the seesaw are better than the dolphins only in excecution. And that’s because kids enjoy playing in the seesaw and in the pool. But they won’t prefer some boring static ornamental dolphins than a palystation. So, the problem here is not the playstation control. The problem are the dolphins.

Now, the playstation controller is better in idea because there is nothing wrong with a kid indoors building Lego or playing with plasticine, because those toys doesn’t make him to stay at home all day, like the playstation, computer or TV does. That´s why i think the play station controller is OK. The problem are the dolphins.

Activity Score 7
luispiter's picture

its better but i dont like.... naaa

Activity Score 2756
alejulimaty's picture

esta es la unica que se entiende

Activity Score 840
brother buenos aires
SF's picture

i dont get the concept totally.. but this is the best of all

Activity Score 126
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