Good Shape

Campaign
Agency Network: 
Published/Aired: 
May 2012
Like
33
Views
7599
Activa Fitness Center:  Good Shape

Description

Print advertisement created by Y&R, Brazil for Activa Fitness Center, within the category: Recreation, Leisure.

Caption

Show your hidden beauty.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, FlavioCasarotti
Art Director: Leon Valente
Copywriter: Marina Erthal
Illustrator / Typographer: Alex Trochut
Art buyers: Monica Beretta, Stephanie Wang
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Paulo Rodrigues
Planners: Erika Kitabayashi, Adriano Elieser
Media team: Gustavo Gaion, Marcello Bolla
Log in to post comments

Highest Rated

andylefty's picture

It's a type solution. Not sure if this is convincing to join a gym. Prefer insight based ad.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
gonndo's picture

Really interesting approach, well done...

gonndo
Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Peter Frank's picture

not at all. confusing and boring.

Peter Frank
Activity Score 532
crispymoore's picture

I like it.

crispymoore
Activity Score 111
Art Director at ACD MacLaren McCann Vancouver
Ron Burgundy's picture

everything is shit, didn't you get the memo

Ron Burgundy
Activity Score 1626
Art Director at Southern California
Nike Diesel's picture
Nike Diesel
Activity Score 13708
Art Director
bakamono's picture

boring

bakamono
Activity Score 998

because therefore it is

kleenex's picture

I like them all, but do not love them.

kleenex
Activity Score 58777
Web Designer/Developer
mamn's picture

I loved the type! I think Alex Trochut did a great job!

mamn
Activity Score 100

Mamn

Design Central's picture

Wooh! such a nice work!

Design Central
Activity Score 364
andylefty's picture

It's a type solution. Not sure if this is convincing to join a gym. Prefer insight based ad.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
phoamcor's picture

student-y

phoamcor
Activity Score 1284
salil.sharma's picture

excellent concept
good typographic

salil.sharma
Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

killazol1's picture

What? Ivan...!!!

killazol1
Activity Score 354
Glut's picture

so lame

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Fernando Montero's picture

Done so many times.

Fernando Montero
Activity Score 121
Advertisement
Featured Content

Latest Collections

Advertisement