Agency Network: 
Published/Aired: 
December 2008
Action Group for World Solidarity:  Acid

Description

Print advertisement created by Ogilvy, Germany for Action Group for World Solidarity, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy Frankfurt, Germany
Creative Director: Helmut Meyer
Copywriters: Dr. Stephan Vogel, Alexander Haase
Art Directors: Ina Thedens, Albert S. Chan
Illustrator: Martin Popp
Art Buying: Christina Hufgard, Caroine Walczok
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mark3r's picture

Powerful campaign, and the flawless cynical style art direction. Bravo.

mark3r
Activity Score 1921
Art Director at Scout
Guest's picture

NO WAY, THIS IS SHIT!

Guest
jai hind's picture

admit it, or do a bharat bhraman

jai hind
Activity Score 356
Art Director |

jai hind
art director

Imwrittenwith-c-and-ai's picture

A shame it doesn`t use its whatsoever power to BLOW ITSELF TO BITS!!!

Imwrittenwith-c...
Activity Score 80
Copywriter at Ad agency, copywriter
Guest's picture

this is such crap, i cant believe a freak incident like this is used as such a general statement for the entire country!!

Guest
Guest's picture

These incidents are true - They ARE shocking. But this campaign makes it look like its a general practice in India.
The truth is however the opposite...these are stray (highly condemnable) incidents hyped up by news agencies for they carry a shock value.
As if News agencies looking for sensationalism wasn't enough, now we have advertising diving into the same pit!
Sad!
And why the f@*# are these ads made in Germany?!?!

-SURI

Guest
Guest's picture

'Flawless' indeed, unless you are an Indian male who takes strict offense to being called misogynistic.

Guest
Guest's picture

this is absurd.
u germans....i think u guys have no idea abt India. please refrain frm making these stupid and half-knowledge based ads.
u guys are insane. please quit advertising. and Ogilvy...fuck-off

Guest
Imwrittenwith-c-and-ai's picture

Namaste!
I can`t stop making excuses for my fellow germans here. Those people sure do NOT speak for me!!!
I hang my head in shame I`m from the same country. This sucks big time!!!

Imwrittenwith-c...
Activity Score 80
Copywriter at Ad agency, copywriter
Guest's picture

GET ALL THESE ADS OUT OF IT>>>THIS IS NOT ACCEPTED>

should i believe that every german is a hitler...throwing rebels and jews in inhuman camps and all.
cummon...this is not accepted at all.

THESE SHOULD BE TAKEN OUT RIGHT NOW>>>>

this is not india....my fren

stop using ur half-baked brain to tell stories that are not true.

Guest
NomadDCLXVI's picture

Stop yelling!

Better speak up! Which facts in particular are not correct - give some examples!

NomadDCLXVI
Activity Score 437
Creative Director |

dclxvi

Guest's picture

are you the fucking UN? no one owes you an explanation, you ignorant b*tch. go read up by yourself.

Guest
NomadDCLXVI's picture

You are anonymous and rude "guest"... just think about that!
What kind of attitude do you deserve?

NomadDCLXVI
Activity Score 437
Creative Director |

dclxvi

Imwrittenwith-c-and-ai's picture

I`m NOT anomymous - but nonetheless rude at this occasion!

And I`m proud of it!

It`s a scandal that these are rated so highly - it shatters my trust in mankind! Truly!

And it is NOT about wether the facts are "correct" (seen compared to the vastness of the country!)

but it is about mutual respect between different cultures and decency and the will to see the good

in people! And it shows the worst in MY german people! Arrogance and the neverceasing hunt for new

ways to behave completely out of line. And that towards one of the most tolerant and kindhearted

societies I ever had the pleasure to visit - god is my country grey and bitter compared to India!

This "campaign" reaches its (proclaimed) goals opposite: It actually makes India seem a quite

tolerant and prohuman country (and it is - I`ve been there last year!) - compared to us! That`s what

it does.

And I have no idea how this wrong could be made right for a long time.

That`s what I personally have to say about that so called "social" campaign. And I say it for each

one of these miserable excuses for an ad.

Imwrittenwith-c...
Activity Score 80
Copywriter at Ad agency, copywriter
jai hind's picture

exactly, why this guest don't show up his name

jai hind
Activity Score 356
Art Director |

jai hind
art director

Guest's picture

ALL GERMANS HATE JEWS.... is tht right??? no right....there have been hardly one or two instances of acid being thrown.....its a crime..just like murder or anything else....What if the headline read German guys love to kill their wives just coz some guy would have murdered his wife somewhere....

Guest
Guest's picture

German creatives love to piss of Indians.

Guest
Guest's picture

this is a good idea. i am going to surprise my woman tonight!

Guest
crashdummyglory's picture

wow, I can imagine a blonde, with blue eyes go like OMG! oh but then she'll be happy she is not in India, and happy for herself. Great, it works.

crashdummyglory
Activity Score 39
wha...
Imwrittenwith-c-and-ai's picture

I write this to every single of these terrible things - this is RACIST in my opinion!

I`ve been to India last year. For a long time.

And I feel tempted to roll an anti-frankfurt countercampaign:

And the line will be:

"Frankfurt - 50 % of them are Frank-ensteins monsters!"

wait wait or

"Frankfurt, Germany. The place where 100% of the inhabitants die."

or

"You wanna stay in the same city as those who made the so called world solidarity (just the opposite) campaign?"

I think the last would be the most cruel one. :-/

Imwrittenwith-c...
Activity Score 80
Copywriter at Ad agency, copywriter
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