Agency Network: 
Published/Aired: 
December 2008
Action Group for World Solidarity:  Abortion

Description

Print advertisement created by Ogilvy, Germany for Action Group for World Solidarity, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy Frankfurt, Germany
Creative Director: Helmut Meyer
Copywriters: Dr. Stephan Vogel, Alexander Haase
Art Directors: Ina Thedens, Albert S. Chan
Illustrator: Martin Popp
Art Buying: Christina Hufgard, Caroine Walczok
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Guest's picture

I think these Germans know more about India than any Indian Do.

Guest
Paddycopy's picture

Oh those Germans...

Paddycopy
Activity Score 10
Mccann Healthcare, Mumbai
Imwrittenwith-c-and-ai's picture

Don`t say that please. I have nothing in common with these people except the nationality. This is simply insane in my opinion. And the worst part is - I think Ogilvy is gonna be soooo happy about this discussion being free award recommendation - as in "Oh and the campaign was discussed very hotly and in that way raised much awareness for the Indian problems". This makes me wanna vomit. Award-awareness at any cost - even that of a whole (our!) countries reputation. And that in the name of doing good. Show me a better definition of the word "Hypocrite".

Imwrittenwith-c...
Activity Score 80
Copywriter at Ad agency, copywriter
Guest's picture

why the "thai" looking typography?

Guest
Guest's picture

because thats how much they know about india...i rest my case.

Guest
Guest's picture

all the answers from the guest commentar is the same person right?
bla bla bla...lol so funny!

Guest
Guest's picture

wacky indians!

Guest
jungle boy's picture

and where did they get these statistics from?

jungle boy
Activity Score 196
Triton communications, Mumbai
Guest's picture

GET ALL THESE ADS OUT OF IT>>>THIS IS NOT ACCEPTED>

should i believe that every german is a hitler...throwing rebels and jews in unhuman camps and all.
cummon...this is not accepted at all.

THESE SHOULD BE TAKEN OUT RIGHT NOW>>>>

this is not india....my fren

stop using ur half-baked brain to tell stories that are not true.

Guest
NomadDCLXVI's picture

Guest commentators are getting crazy

NomadDCLXVI
Activity Score 437
Creative Director |

dclxvi

Guest's picture

I would be surprised if this site isn't bombed by spammers/hackers. You can't smear shit about a whole nation and expect thank yous, can you?

Guest
Guest's picture

Dear Mr creative director of Ogilvy frankfurt,

Do you know what's the total area of indian sub continent? How many language we speaks?, How many different community it have?, How many people in total?
For sure an Indian will not do such kind of ads against any country. And such a fake action group? And they talks about solidarity? Ads of the world should not agree these kind of shits.

p

Guest
Guest's picture

its refreshing to see for once the indians are complaining about something and not blaming pakistan for it :) hmmmm....

Guest
Guest's picture

it's raining ignorant fucks here at the ads of the world!

Guest
Imwrittenwith-c-and-ai's picture

I`m unable to express my disgust. People like that still roam my countries streets? This is a black hour for Germanys reputation as a world-open country. this "campaign" actually makes me think about moving to India. :-/

Imwrittenwith-c...
Activity Score 80
Copywriter at Ad agency, copywriter
Blair Semenoff's picture

First off, you guest commenter's need to calm down and/or get a membership PLEASE. As for the ads they are extremely powerful. But as I read each comment from various pages people are saying that the statistics have inconsistencies to the TRUTH. If this is the case than the ads should NOT be posted on a global scale. For anyone who says these statistics are incorrect can you PLEASE back them up with a link..... if you can't back it up than don't get mad at the POWERFULL message the advertising agency is providing us.

Thank you

Blair Semenoff
Activity Score 641
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Imwrittenwith-c-and-ai's picture

What exactly IS the powerful message here!?!
Oh yeah I can almost hear the german paperboy shouting:

"News! News! Powerful truths finally discovered! German ad agency found it out: 1.15 billion people country is completely bad and insane! News about the Indians - they are childpoisoning pedophile rapists! Buy the paper and discover the awful truth!"

I mean COME ON!!!!!! This is RACIST!!!! At least in my opinion. And I am german too.

Imwrittenwith-c...
Activity Score 80
Copywriter at Ad agency, copywriter
Paddycopy's picture

Hey all, My views on the same- for starters i am an Indian. How i see it is, take any 3rd world country, have a hazy idea about the culture and practices that may have existed there, run these same practices down, paint a gory picture for the rest of the world about the "atrocities" that happen there and name the ad solidarity or human rights!!! Grow up Germany, thank god u get to release these only in Germany. Got the guts, lets have a few on the holocaust and gas chambers, and call for global solidarity for the victims. Will agree with you then.

Paddycopy
Activity Score 10
Mccann Healthcare, Mumbai
Imwrittenwith-c-and-ai's picture

I am german and I am absolutely of the same opinion as you. Been to your beautiful country for 14 weeks last year and this is a terrible way to start a discussion about these things. This is totally unacceptable. And I don`t know who will be helped by this. Except maybe the Indian thinking of all the germans as being racist arrogant PR*CKs. I feel deeply sorry for all my decent, transnationally thinking fellow germans. This is a hard blow for us. Never ever thought you could do so much wrong in the name of doing good.

Imwrittenwith-c...
Activity Score 80
Copywriter at Ad agency, copywriter
Guest's picture

all the answers from the guest commentar is the same person right?
bla bla bla...lol so funny!

Guest
Guest's picture

all the answers from the guest commentar is the same person right?
bla bla bla...lol so funny!

Guest
crashdummyglory's picture

well lets look at it this way. now all the other matchbox covers in this campaign, including rubber inflatable doll, show burning, rape, poison, and ....umm scratching head.... so the abortions- THANK GOD! dontcha think?!

crashdummyglory
Activity Score 39
wha...
Imwrittenwith-c-and-ai's picture

I think I made my point clear. Shame on you Ogilvy!

Imwrittenwith-c...
Activity Score 80
Copywriter at Ad agency, copywriter
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