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Restaurant

Campaign
Agency Network: 
Published/Aired: 
July 2010
ACT:  Restaurant
ACT Print Ad -  Restaurant

Also From This Campaign 3

Description

Photographer Daniel Klajmic

Print advertisement created by BBH, Brazil for ACT, within the category: Public Interest, NGO.

Caption

All enclosed places are too small for smoking.

Advertising Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas and Wilson Mateos
Art Director: Paulo Augusto Cesar (Pepê)
Copywriter: Isabella Paulelli
Art Buyer: Mariah Bayeux, Janaína Lacerda
Account Supervisor: Diego Passos
Planner: Eduardo Lorenzi
Other Advertising Agencys: Kiyoshi Takahashi, Daniel Terlizzi, Alessandra Perez
Advertiser's Supervisor: Mário Albanese, Luis Carlos Mônaco
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Highest Rated

jponino's picture

feddy_boo.... you're a fucking asshole
leave smokers alone, i'm ok to don't agree cigarettes in offices, or in discotheque, but you spoke about smokers like they "jailed themselves" ?! wath the fuck? what do you know about them? were you happy if each time you got a soda for example, every one surrounded you tell u : oh get out ! you're killing yourself..."---> If i remember well, smoke is a right, stop beiing total asshole with us

more than your observation about the ad here is a shit, instead of saying stupid things about smokers, you'd don't post anything
fucker

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Guest's picture

cool campaign, heavy smokers probably isolate themselves from others and bury their foot in a place called "jail". However, don't jail others.Bravo

Guest
feddy_boo179's picture

Cool campaign! Heavy smokers probably isolate themselves from others in a place called "jail". Therefore, do not jail others. Bravo

feddy_boo179
Activity Score 71
Guest's picture

Realistic. I've felt the same smoking in the smoking cabin in Munich airport :)

Guest
Jupiter's picture

oh really...you lit your stick then pofffff....you became a giant?

i get the idea alright...just don't agree with your "realistic" view.

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

rurorjuror's picture

Realistic, I've felt the same being in the smoking cabin in Munich airport :)

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

dreadboy's picture

Excellent. These kind of ads make me smoke less, especially when noticing how hard it smells when not smoking and someone that just had a cigarette enters the office.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

the_lizard_king's picture

Wonderful concept ... Pathetic copy. Thats how good concepts get crucified!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

AssassinX's picture

Very good observation.

AssassinX
Activity Score 1329
Guest's picture

is the talent an art director?

Guest
jponino's picture

feddy_boo.... you're a fucking asshole
leave smokers alone, i'm ok to don't agree cigarettes in offices, or in discotheque, but you spoke about smokers like they "jailed themselves" ?! wath the fuck? what do you know about them? were you happy if each time you got a soda for example, every one surrounded you tell u : oh get out ! you're killing yourself..."---> If i remember well, smoke is a right, stop beiing total asshole with us

more than your observation about the ad here is a shit, instead of saying stupid things about smokers, you'd don't post anything
fucker

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Ahmed Bahaa's picture

nice

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

feddy_boo179's picture

Dear jponino , if I said something really scratching your stomach, I would be pleasure to say sorry. However "cigarette" is totally different from soda you mentioned above and this is just my point of view, in the "non-smoking" perspective. I think most of non-smokers out there might have the same view as mine. This is the place where we could raise our own opinion. This is what I feel, so this is why I'm here, this is why I think so and comment so. Thanks

feddy_boo179
Activity Score 71
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