Act now
Description
Creative Directors: Fabian Frese, Götz Ulmer
Art Directors: Jens Paul Pfau, Till Monshausen
Copywriters: Jo Marie Farwick, Tobias Grimm
Art Buying: Karen Blome
Account Managers: Karoline Huber, Turan Tehrani, Cornelia Richter
why?? isn't it pretty original for "saving the earth" campaign??
i like this, go jung von matt!!!!
Global warming will make Google Earth funny.
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No more global warming ads! They all suck--all of them! There's nothing original to say anymore on a global level. Only ads for local action--and I mean action and not awareness--could possibly work now. Global warming has become all a big, nonsense cliché. We've got to give it meaning back.
I think Its a new way of global warming ad... I like it... its more powerfull because its showing the problem affecting people instead of animals (as they always do)...
Wow, boring? Really? You think it's boring?
I guess there's not enough bodies floating in the water or houses on fire.
Great ad! I agree with Tincho. I think we're all tired of global warming ads, but they're not going away anytime soon.
Actually if you work in an NGO this idea will go bust because it is showing real life situations 'fake'. However if you deliberately make it 'too fake to be real' then it's OK...am I making sense?
stop criticizing the genre, it's not their fault that "rising sea levels" is the only idea they're capable of connecting to global warming, and that their constant beating of this dead horse is actually desensitizing people to the issue. It's not their fault that they're mildly retarded.
Been done only in poster formatt by an illustrator. I think its in the last Print regional issue.
So irresponsible of the creatives to flood a neighbourhood just so they could have their little ad. Surely the authorities should be notified.
Actually there's a million different ways to do an ad for global warming.
People just seem to get stuck on the "flooding" issue.
I think it is pretty effective.
But my dislike is that it takes me too far away from the human suffering. It is not personal enough. Too far removed.
They should read Indra Sinha's advice on doing Charity Ads.