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izzlah's picture

hm.. not so interesting.. a bit too boring..

Activity Score 229
lucky's picture

why?? isn't it pretty original for "saving the earth" campaign??
i like this, go jung von matt!!!!

Activity Score 71
Art Director at BBDO Indonesia
imke's picture

Its just ok...you guys better act now.

Activity Score 472
sonucoues2002's picture

looking good to me

Activity Score 804
Advertising Pawn's picture

Global warming will make Google Earth funny.

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Advertising Pawn
Activity Score 419
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teenie's picture

No more global warming ads! They all suck--all of them! There's nothing original to say anymore on a global level. Only ads for local action--and I mean action and not awareness--could possibly work now. Global warming has become all a big, nonsense cliché. We've got to give it meaning back.

Activity Score 1894
Tincho's picture

I think Its a new way of global warming ad... I like it... its more powerfull because its showing the problem affecting people instead of animals (as they always do)...

Activity Score 1093
Art Director
jazarah's picture

interesting, I like it

Activity Score 1262
Charlie Pratt's picture

Wow, boring? Really? You think it's boring?

I guess there's not enough bodies floating in the water or houses on fire.

Great ad! I agree with Tincho. I think we're all tired of global warming ads, but they're not going away anytime soon.


Charlie Pratt
Activity Score 427
crazylegz's picture

Actually if you work in an NGO this idea will go bust because it is showing real life situations 'fake'. However if you deliberately make it 'too fake to be real' then it's OK...am I making sense?

Activity Score 92
Oxfam Hong Kong
nice gaijin's picture

stop criticizing the genre, it's not their fault that "rising sea levels" is the only idea they're capable of connecting to global warming, and that their constant beating of this dead horse is actually desensitizing people to the issue. It's not their fault that they're mildly retarded.

nice gaijin
Activity Score 815
cperry's picture

Been done only in poster formatt by an illustrator. I think its in the last Print regional issue.

Activity Score 280
toomuchflystyles's picture

So irresponsible of the creatives to flood a neighbourhood just so they could have their little ad. Surely the authorities should be notified.

Activity Score 159
Copywriter at Publicis, Toronto
vidya.shankaran's picture

very nicely pieced together

Activity Score 724
Big Friendly Monster 822's picture

nice ad, with a refreshing idea to it.

Big Friendly Mo...
Activity Score 159
Art Director
ValidityGroup's picture

Actually there's a million different ways to do an ad for global warming.

People just seem to get stuck on the "flooding" issue.

Activity Score 8
chino65's picture

I think it is pretty effective.

But my dislike is that it takes me too far away from the human suffering. It is not personal enough. Too far removed.

They should read Indra Sinha's advice on doing Charity Ads.

Activity Score 326
kylegrob's picture

Nice call to action, hah. :)

Activity Score 12
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