Agency Network: 
June 2008
ACT:  Bad
ACT Print Ad -  Bad


Print advertisement created by BBDO, Puerto Rico for ACT, within the category: Health.


Bad breath is unforgiving.

Advertising Agency: BBDO Puerto Rico
Creative Director: Rafael Sepúlveda
Art Director: Rosangela Sandoval
Copywriter: Héctor Efrén López
Photographer: Dominó
Log in to post comments
Flurb's picture

I like it. But I think it would be stronger as "Bad breath is unforgivable." But maybe that's just me.

Activity Score 263
Creative Director
missed my turn's picture

good call on the line change. either way, this is awesome.

missed my turn
Activity Score 426
LeeHarvey's picture

You're DAMN (sorry) right Flurb! Nice ad.

Activity Score 3043
Creative Director
STRTLRS's picture

Unforgiving is correct since it's the priest doing the talking.

Don't just look, observe.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

Joseph maguire's picture

That's a fantastic ad. Great art direction better delivery. Great work. In essence the only thing that I didn't like is that the audience has to be assumed to believe in confession. But that aside it makes sense and even though it caters to a specific audience.

Joseph maguire
matks's picture

Yeah, but it's a Brasilian ad. Most of the audience are Roman Catholic.

Activity Score 482
theanc's picture

Not brazilian. But OK I know what you mean.


Activity Score 2784
Art Director at Grey Brazil |

oopsie_dum_didly's picture


Activity Score 91
Creative Circus
Losvanvan's picture

A ver tengo el brief y q es lo primero que se me ocurre?
Ya se q la gente se aleja de mi!!!!
Primera idea y pocas ganas de pensar diferente!

Guest commenter's picture

really? how great? very old idea just nice art

Guest commenter
Senhora Kolossa's picture

bbdo? wtf?
aotw? wtf?
this ad is embarrassing like when the cow comes home!

Senhora Kolossa
Activity Score 483
Jung von Matt
john doe's picture

Bad line. Boring idea.

john doe
Activity Score 1571
Art Director
troika02's picture

great work with the art direction. very good treatment.

Activity Score 212
Graphic Designer at Graphic Designer
Guest commenter's picture

its not bad, but wouldn't like to see it in any annuals.

Guest commenter
Guest commenter's picture

Could have been done 10 years ago, looks like a late 90's ad.

Guest commenter
Motillium's picture

maybe with curtains closed...

Guest commenter's picture

Maybe with curtains closed... maybe

Guest commenter
Guest commenter's picture

Maybe with curtains closed...

Guest commenter
mark3r's picture

This is a very exquisite ad. Nice job.

Activity Score 1949
Art Director at Scout
DJVassallo's picture

wouldn´t have been better to go further... like throughout the cubicle´s curtains or net... maybe looking priest puzzled face behind....

Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

Guest's picture

Good ad. It's not necessary to improve the line. Just delete it. The pic says it all.

Featured Content

Latest Collections