Kid

Campaign
Agency Network: 
Published/Aired: 
March 2016
ACP:  Kid
ACP Print Ad -  Kid

Also From This Campaign 2

Description

Print advertisement created by McCann, Portugal for ACP, within the category: Automotive.

Caption

I'm on my way.
It's never just a text if you're driving.
Don't text and drive. Portuguese Auto Club.

Advertising Agency: McCann Lisbon, Lisbon, Portugal
Creative Director: José Marques
Art Director: Filipe Domingues
Copywriter: Mário Nascimento
Photographer: Rui Carvalho / OnShot
Account Supervisor: Filipa Vasconcelos
Photo Producer: Bruno Carvalho
Post Production: José Laurentino
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talkingisfree's picture

the idea is good but execution is not. With the right execution, this could be very powerful. Now is not feeling real, it feels staged.

talkingisfree
Activity Score 2712
Art Director
Pete R.'s picture

Yes, the facial expression is not genuine, but otherwise it's good.

Pete R.
Activity Score 3412
Illustrator
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