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Rest

Campaign
Agency Network: 
Published/Aired: 
October 2008
Achap:  Rest

Description

Print advertisement created by Y&R, Chile for Achap, within the category: Recreation, Leisure.

Advertising Agency: Prolam Y&R, Santiago, Chile
Creative Director: Tony Sarroca
Art Director: Carlos Carrasco
Copywriters: Tony Sarroca
Illustrators: Claudio Wilton, Diego Cruz, Ramon Barahona, Pato Saavedra, Cristian Barahona
Account Supervisor: Francisco Cardemil
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izmild's picture

For my culture it's too much violence

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest commenter's picture

Wow, Femdom in games - that's new. And, if the two were switched it would be sexist. Bet she's cold.

The composition is linear and not really compelling. Generic medium shots just aren't dynamic looking enough for something like this. There's no momentum or presence. I also think eluding to the violence would give the piece more impact than this ridiculous cliche.

Guest commenter
desailly's picture

"Generic medium shots just aren't dynamic looking enough for something like this. There's no momentum or presence. I also think eluding to the violence would give the piece more impact than this ridiculous cliche."

I don't think the cliche is any more ridiculous than your attempts to be eloquent.

And the word is "alluding".

desailly
Activity Score 470
Copywriter
Guest commenter's picture

"I don't think the cliche is any more ridiculous than your attempts to be eloquent.

And the word is "alluding"."

Yes, my mistake. Wasn't going for eloquent. Still, this "ad" is less than what I'd expect from a an ad agency. Do you have an opinion about it, maybe discuss it? Thanks for the spell check, and the flame.

Guest commenter
Guest commenter's picture

Award shows are for morons.

Guest commenter
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