Lively colors

Agency Network: 
Published/Aired: 
April 2008
Ace:  Lively colors
Ace Print Ad -  Lively colors

Description

Print advertisement created by Grey, Italy for Ace, within the category: House, Garden.

Advertising Agency: Grey Milano, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director: Barbara Cicalini
Art Director: Federica Facchini
Copywriter: Marco Carucci
Post production: Studio Ros
Log in to post comments
AlphaDog's picture

Creepy.
Don´t you think it´s a little literal?

Se

AlphaDog
Activity Score 265

Seek and Destroy

dcgroppo's picture

I think it sucks.

dcgroppo
Activity Score 239
Other
That One Guy's picture

I am thinking that that shirt is supposed to look like the bottom of a leaf or maybe its supposed to be veins?

That One Guy
Activity Score 264
University of Houston
B2B's picture

And they used lively in the wrong context. A pun is one thing. A pun that doesn't work is another.

B2B
Activity Score 104
Copywriter
kergu's picture

disgusting

kergu
Activity Score 6787
RM's picture

Oi look over there... That shirt's on steroids!

RM
Activity Score 417
Copywriter
Torenaga's picture

Very good! Bravi tutti!

Torenaga
Activity Score 140
Copywriter
StuartLittle's picture

Detergent that keeps the colors live. Shirt having blood veins the means life. simple

StuartLittle
Activity Score 466
Other
prozac_republic's picture

i'd love to iron that shirt.

добро пожаловать и наслаждается!
The Prozac Republic®

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

cullers's picture

my thoughts too. and why light pink? I mean, can't we get a more vibrant, lively color?

cullers
Activity Score 332
SCAD
Jimmie's picture

Good idea, copy could be better.

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

mishkaa's picture

kinda creeps me out........

mishkaa
Activity Score 296
esteb's picture

Too Literal.
Bad.

esteb
Activity Score 667
art
lucachez's picture

a mother or whoever buys the detergent , will not say '' oh look how lively colors' BUT they will say ' SHIT that detegent will leave my clothes full of rinkles, nah lets get tide, of fab.''... i mean ads are for regular people and costumers are NOT stupid.thank you

lucachez
Activity Score 38
MIAMI AD SCHOOL
StuartLittle's picture

Wrinkles or rinkles doesn't mean that the detergent produces it, it symbolising veins, and also it is not supposed for mothers to say how live colors, it keeps the cloths live, thats all about it.

StuartLittle
Activity Score 466
Other
Audrius Kubrik's picture

it IS creepy. thus it was risky. but they've got it. and the "veins" don't look too iron-messy. bless the art director

Audrius Kubrik
Activity Score 828
Vilnius
Saatchi Makak's picture

YAWNNNNNNNNNNN

Saatchi Makak
Activity Score 246
Singapore
Nanel's picture

i like it

Nanel
Activity Score 281
Copywriter
yun siang orangutan's picture

Lovely

yun siang orangutan
Activity Score 296
Singapore
Zeus's picture

they miss the spoon, the needle, and the heroin...

Zeus
Activity Score 900
somewhere
mrtalented's picture

this detergent gives your shirt wrinkles?

mrtalented
Activity Score 2169
Creative Director
ibae's picture

Wrong client. This would be better off running for some gym ad.

ibae
Activity Score 6
Advertising
Advertisement
Featured Content

Latest Collections

Advertisement