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October 2008
Accao Animal Print Ad -  Dogs

Also From This Campaign 2


Print advertisement created by Partners, Portugal for Accao Animal, within the category: Public Interest, NGO.


When you abandon a dog you never leave it behind.

Advertising Agency: Partners Portugal
Retoucher: Aaron Padin
Illustrator: Diogo Pereira
Creative Directors: Lourenço Thomaz, Susana Sequeira
Art Director: Ivo Purvis
Copywriter: Pedro Lima
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Jon-Paul Mountford's picture

Could have been a tad more subtle.
Got a bit of a freaky movie poster feel to it.

Jon-Paul Mountford
Activity Score 890
Photographer |

sneakyhands's picture

he's not only the scalp-dog president, he's also a client.

Activity Score 1857
Scam Detector's picture

People who abandon pets actually don't give a toss. So this campaign is barking up the wrong tree. No pun intended.

Scam Detector
Activity Score 1048
General Manager
Dale's picture

Agreed. I also just don't get the idea. If you abandon a dog, you'll keep thinking about it and be miserable for the rest of your life?

Seems odd to me and a strange way to get people thinking about the long-term responsibility of owning a dog prior to adoption.

Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

STRTLRS's picture

These are the most frightening illustrations I've seen in a while.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

wildbore's picture

nice idea. good try!

Activity Score 749
Creative Director at - - -
Guest commenter's picture

AWESOME execution of a rather weak concept

Guest commenter
Greg Jenkins's picture

OH MY DOG. This is ugly.

Greg Jenkins
luisrivera11's picture

the art work is well, the concept i think it work!

Activity Score 469
COBESA / Mónica Herrera
middys's picture

I can only hope that this campaign will have an effect on people who leave their pets at the hands of fate. I can't imagine how they can do it, pets are often part of our families, at least that's how I see things...

Activity Score 3
rastaparta's picture


Activity Score 158
Art Director