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I am late

Campaign
Agency Network: 
Published/Aired: 
April 2017
ACA-M: I am late

Description

Mobile phones are more present than ever in our lives. We’ll use them at work, while in the bathroom and even in the car, while driving. Therefore, accidents involving texting are on the rise. We need to keep creating awareness about it, but in a different, more striking, way. ACA-M presents “Hangman”, a series of graphic pieces with strong and disturbing illustrations that mimic a hangman game in which only one letter is missing. After all, when we text and drive, “Every letter could be the last.”

Print advertisement created by FCB, Portugal for ACA-M, within the category: Public Interest, NGO.

Caption

Every letter could be the last. Don't text and drive.

Advertising Agency: FCB, Lisboa, Lisbon, Portugal
Creative Director: Edson Athayde
Art Director: Eduardo Pastor
Copywriter: Leo Gomez
Illustrator: Marcelo Dalbosco
Account Director: Sónia Gonçalves
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