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Marathon

Campaign
Agency Network: 
Published/Aired: 
March 2015
ABTO:  Marathon

Description

Print advertisement created by Leo Burnett, Brazil for ABTO, within the category: Public Interest, NGO.

Caption

People shouldn't be in need of something everyone has to give. Be a donor.

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Chief Creative Officer / Executive Creative Director: Marcelo Reis
Creative Directors: Alessandro Bernardo, Vinicius Stanzione
Art Director: Martin Insua
Copywriter: Ezequiel Soules
Graphic Producers: Zezinho Lima, Ricardo Sotelo
Art Buyer: Stella Crippa
Graphic: Burti
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Highest Rated

Arkadiusz's picture

The headline is OK, but the visual didn't call attention. It's a pitty.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Liviu's picture

good cause, bad execution.

Liviu
Activity Score 4401
Jeffrey Fernández's picture

Don't really think it that way. Why do you think it has a bad excecution?

Jeffrey Fernández
Activity Score 22
Arkadiusz's picture

The headline is OK, but the visual didn't call attention. It's a pitty.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

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