It's (y)our choice

Agency Network: 
August 2021
ABTO: It's (y)our choice
ABTO Print Ad - It's (y)our choice


Ad created to raise awareness and encourage organ donation. This choice must be simple so that other lives can continue. Do not hesitate, be an organ donor.

Print advertisement created by Rai, Brazil for ABTO, within the category: Public Interest, NGO.

Advertising Agency: Rai, São Paulo, Brazil
Creative VP: Guilherme Fleury
Creative Directors: Cacá Passos, Marcos Dyonisio
Copywriters: Guilherme Fleury, Marcos Dyonisio
Art Director: Cacá Passos
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