Quartet

Campaign
Agency Network: 
Published/Aired: 
February 2008
Absolut:  Quartet
Absolut Print Ad -  Quartet

Also From This Campaign 2

Description

Print advertisement created by TBWA, France for Absolut, within the category: Alcoholic Drinks.

Advertising Agency: TBWA/MAP, Paris, France
Creative Director: Sébastien Vacherot & Manoelle van der Vaeren
Art Director / Copywriter: Julien Boissinot & Nicolas Pontacq
Photographer: Laurent Séroussi
Log in to post comments

Highest Rated

Kateter's picture

why, oh why are they doing this crap?
they have one of the best concepts ever and they do... this?
absolut crap.

I smell a new job opening at Absolut soon.

Kateter
Activity Score 2029
Copywriter
Aphex's picture

Absolut Chris Cunningham.

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

adrookie's picture

Absolut Playstation

adrookie
Activity Score 8
Media
thirty6chambers's picture

yep

thirty6chambers
Activity Score 1464
Art Director
espi72's picture

absolutly

espi72
Activity Score 75
Art Director
jazarah's picture

crowded

jazarah
Activity Score 1262
jiahsisco's picture

Looks confused to me. Does not make me want vodka. Stoli is winning.

jiahsisco
Activity Score 246
Media Drink |

Jiah Sisco
www.mediadrink.com

sodomy's picture

I think it destroy Absolute image. It isn't absolute at all.
I prefer the old one. It is the image everyone think about it. ^^

sodomy
Activity Score 262
student academy of art university [advertising]
Guest's picture

it is spelt ABSOLUT you tit.

Guest
robottttrockkkk's picture

la direccion de arte me parece chevre, el concepto es confuso.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
Figueiro's picture

Guys, this is a great campaign.

Figueiro
Activity Score 43
Art Director
Zemane's picture

Dazzling visual, poor concept.

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

Jet Propulsion Lab's picture

This is Absolut Vodka's latest global ad campaign. And these French guys completely mucked it all up!
The work out of TBWA/C/D here in New York is much cleaner (without the secondary line) and 100 times more entertaining visually and conceptually.

I guess the French like to complicate things...

Jet Propulsion Lab
Activity Score 10679
Copywriter
spyro_e82's picture

boring... old skool is the best!

spyro_e82
Activity Score 46
softcell dnc, malaysia
elgrecones's picture

absolut..etly playstation..

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
kurtberengeiger's picture

Cool.

kurtberengeiger
Activity Score 7357
Copywriter
iT-iS-i's picture

We know they originated that award winning playstation trend of doing ads, but its time they packed their bags, that shit is old...

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

All ears's picture

So much to take in.

All ears
Activity Score 233
Copywriter, London
Kateter's picture

why, oh why are they doing this crap?
they have one of the best concepts ever and they do... this?
absolut crap.

I smell a new job opening at Absolut soon.

Kateter
Activity Score 2029
Copywriter
teenie's picture

Boring and trite.

Plus what's with the "the" in front of the bottle? Trying way too hard.

teenie
Activity Score 1894
Copywriter
espi72's picture

it looks like the playstation prints, same visual resource, same agency... uhmmm... suspect!!!

espi72
Activity Score 75
Art Director
morrelhasideas's picture

confusion - the idea is all over the place. absolut clutter

morrelhasideas
Activity Score 42
Copywriter/ Art Director/Illustrator/Photographer/Writer |

www.morrelhasideas.com

morriszeyy's picture

very harvey nichols.

morriszeyy
Activity Score 8
Tripioso's picture

OK. No es creativo capcioso, no hay juegos de palabras o metáforas que resalten sus atributos. Pero ciertamente es una campaña de alta recordación y esteblace una buena apertura con la nueva campaña. Es un ligero Twist después de 20 años del exitoso concepto de Absolut.

Life's

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Guest commenter's picture

the publicity of absolut vodka is the best on design.

Guest commenter
Advertisement
Featured Content

Latest Collections

Advertisement