Choir

Campaign
Agency Network: 
Published/Aired: 
February 2008
Absolut:  Choir
Absolut Print Ad -  Choir

Also From This Campaign 2

Description

Print advertisement created by TBWA, France for Absolut, within the category: Alcoholic Drinks.

Advertising Agency: TBWA/MAP, Paris, France
Creative Director: Sébastien Vacherot & Manoelle van der Vaeren
Art Director / Copywriter: Julien Boissinot & Nicolas Pontacq
Photographer: Laurent Séroussi
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klaussnow's picture

a touch like playstation no?

klaussnow
Activity Score 1645
Art Director |

... its already been done...

wkanaan's picture

infact, same agency.

Nicely produced, but it just doesn't say anything.

wkanaan
Activity Score 483
Art Director
BFB's picture

Missing the old absolut ads here

BFB
Activity Score 936
Copywriter
jiahsisco's picture

How far is absolute going to reach until they come back to the basics?

jiahsisco
Activity Score 246
Media Drink |

Jiah Sisco
www.mediadrink.com

LeeHarvey's picture

Very good point! Eventhough I think it's an interesting visual, beautifully crafted, but way too complicated.

LeeHarvey
Activity Score 3043
Creative Director
ADebutant's picture

Agreed on the beautiful art direction, but I'm not sure how vodka fosters creativity. Vodka usually fosters moronic behavior in my world.

The ad would probably work better for a fine arts school or something.

"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
but_why's picture

I guess Absolut vodka thinks it can claim art after it's years of creative bottle ads. This aint working for me tho - the call to action is totally lost. But that image is awesome.

but_why
Activity Score 280
Watford
elgrecones's picture

still love the bottle ads... when they're on, we're talkin 'bout advertising....

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
talkingisfree's picture

Awesome!

talkingisfree
Activity Score 2712
Art Director
amirariely's picture

art direction- perfect!

amirariely
Activity Score 11
acw-grey Israel
adgourmet's picture

you can change the logo for Playstation

adgourmet
Activity Score 81
Creative
teenie's picture

The image should speak for itself. "Machines amplify your creativity"?? What's that even supposed to mean? And what's that got to do with vodka?

The more I think about it, the worse this ad gets.

teenie
Activity Score 1894
Copywriter
espi72's picture

oops!
The illustration is really good, same of playstation, real art, looks like play but... oooh, I say that already? sorry...
aaaaaaa... yep! That's all I got, sorry...

espi72
Activity Score 75
Art Director
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