Light post

Campaign
Agency Network: 
Published/Aired: 
April 2011
Abramet:  Light post

Description

Print advertisement created by Z+, Brazil for Abramet, within the category: Public Interest, NGO.

Caption

More attention. Less accidents.

Advertising Agency: Z+ Comunicação, São Paulo, Brazil
Executive Creative Director: Alan Strozenberg
Creative Director: Leo Macias, Alan Strozenberg
Art Director: Danillo Ferrari
Copywriter: Rodrigo Nogueira
Producer: Diogo Piccinino
Photographer / Retoucher: Filet com fritas
Account manager: Gustavo Pereira
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Argonath's picture

120km/h is godamn fast!

Argonath
Activity Score 83
Guile's picture

Not that fast if you're on a highway, i think. =)

Guile
Activity Score 95
Producer/Director at Cabaret Studio
jackmancer2017's picture

Yes, more attention, less accidents, but I suppose you want more attention on the road. People don't need to look long at signs, just obey what they say.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

I think I will cause more accidents looking at the sign while driving....

kleenex
Activity Score 58777
Web Designer/Developer
JamaisVu's picture

Not true. If the sign was that big, you would spot it from a distance.
Plus, do you need to stare at a speed sign for an hour to get it?
Are you slow or smthg?

JamaisVu
Activity Score 408
木木槑's picture

watch big think small

木木槑
Activity Score 6
Wuhan.china
Corbeen's picture

i like it... would be more nice if u make it real.

Corbeen
Activity Score 1089
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