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Roger Keynes's picture

Cute idea. Wrong message.

Do we all seriously think a light hearted, visual pun will stop drinkers from driving?

Try this...

A drink driver's head crushed like this can.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

Nice ad. Pity that the other two in the series are the same ad executed from a different angle. Take the idea and push it further. Use a broken beer bottle etc etc

Guest
Cheerriiee's picture

Nice concept and visual art!

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

I agree! Nice to further develop the concept.I wouldn't mind changing the text. The visual says it all. Why overkill? If one need the text one should make it more intersting, that is merely saying the same as the visual message!

Guest
mmackinven's picture
mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Rastamathamba420's picture

ouch!

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

Guest's picture

Ouch what??? a website. comment fail.

Ouch:

done -see beer lid creative. ( scroll down on this page )

http://hcmenon.blogspot.com/2009/07/brilliant-print-advertisements.html

Guest
velle's picture

owww...

velle
Activity Score 1550
Copywriter
Guest's picture

I agree! Nice to further develop the concept.I wouldn't mind changing the text. The visual says it all. Why overkill? If one need the text one should make it more intersting, that is merely saying the same as the visual message! Lene R.Hanssen, ADmospheric existence

Guest
Guest's picture

that copy line makes no sense at all.....but maybe it's a language thing.

visual is sweeeet though

Guest
Guest's picture

Very illustrative idea. Shows how easily some of these aluminum cars can compact.

Guest
doubleoseven's picture

very powerful

doubleoseven
Activity Score 106
hal9000's picture

Well done.

hal9000
Activity Score 192
Roger Keynes's picture

Cute idea. Wrong message.

Do we all seriously think a light hearted, visual pun will stop drinkers from driving?

Try this...

A drink driver's head crushed like this can.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

anotheropinion's picture

clever

anotheropinion
Activity Score 132
Advertising
adsrule's picture

VERY POWERFUL.

adsrule
Activity Score 181
Billoughsby's picture

The drinking/addiction gene is the problem. These ads make public-spirited citizens and government agencies feel better, like something's being done, but there isn't an ad on earth gonna do anything about it.

As a stunt, this is cute and will probably wind up in all the annuals.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

I'm agrre with those that thinks that it's a nice idea but not really effective. In my opinion there are only interested in win some awards, they dont't really want to solve the problem, this is what i think, this copy is not enought to solve a problem that kills a lot of people every year.

More in: Advertising room (publicity stiptease)
http://cesccaparros.wordpress.com/

Guest
Guest's picture

cool big head!

Guest
velle's picture

I don't think this will stop people from driving drunk, but it's a conversation-starter all right, and that's better than nothing :P

velle
Activity Score 1550
Copywriter
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