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Desert

Campaign
Agency Network: 
Published/Aired: 
October 2010
ABP Print Ad -  Desert

Also From This Campaign 2

Description

Print advertisement created by Heads Propaganda, Brazil for ABP, within the category: Professional Services.

Caption

The path to sucess is not easy.

Advertising Agency: Heads, Brazil
Creative Directors: Flavio Medeiros, Luis Christello, Kike Borell
Art Director: Fernando Maciel
Copywriter: Rafael Simi
Illustrator: Nutslocomotyva
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Highest Rated

Liz01's picture

wow

Liz01
Activity Score 28
morse's picture

I think this is a great campaign. It talks to me.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CuriousPencil's picture

You obviously don't play enough video games about 10 years ago. This looks plush, but all it says to me is "we're this good at visuals will someone *please* give us an idea?"

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

It really talks to me you know. Don't listen to BiCurious you guys, he's such a nay sayer.

Guest
vidya.shankaran's picture

it conveys pretty effectively but a wee bit too literal... Then again thats what is needed

vidya.shankaran
Activity Score 724
niko_17's picture

i have a few comments on retouch, but the idea is nice. could look better.

niko_17
Activity Score 138
work
Guest's picture

Great visual! Nice campaign!

Guest
fotdot's picture

I think it is very boring.

fotdot
Activity Score 673
Creative Director
BananAd's picture

I think idea about long-long and dangerous red carpet could be OK,
but told the story too forthright. And with "serious face on".

Maybe ironic, or sarcasm would be better? And safer way?

BananAd
Activity Score 103
Art Director
everartz's picture

Brazilians!!!!!!

ivan i think you should add this campaign to the brazilian art direction website which you created..

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Amazing!!!

Guest
keppler's picture

I like it

keppler
Activity Score 27
J.V.'s picture

The idea is very good. Congratulations, guys.

J.V.
Activity Score 6
Guest's picture

Nice campaign!

Guest
Guest's picture

Nice campaign

Guest
Liz01's picture

wow

Liz01
Activity Score 28
flaviomedeiros's picture

...

flaviomedeiros
Activity Score 32
arroz y asado's picture

i like a lot the art
but i think its a bit literal

arroz y asado
Activity Score 21
Art Director at Underground + UADE
Chelsey Homan's picture

hello cliche headline topped with a literal graphic.
The idea itself is kind of cool.

Chelsey Homan
Activity Score 90
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