Agency Network: 
June 2010
Abdul Skateboarding:  Halfpipe
Abdul Skateboarding Print Ad -  Halfpipe


Print advertisement created by Hermandad, Brazil for Abdul Skateboarding, within the category: Recreation, Leisure.


Drop the path.

Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Planner: Rafael Forti
Illustrators: Illusion Graphics
Log in or register to post comments

Highest Rated

bakchod's picture

this is a rip off from the inception trailer

Activity Score 60
Copywriter at DELHI
mikeelrapido's picture

Hehe, skateboard extreme... :)

Activity Score 1929
Copywriter at Evo S.C. |


Muh's picture

supa dupa fly!

Activity Score 95
Art Director at art director |

kalpesh78's picture

Inception the movie :P

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Billoughsby's picture

This, finally, THIS is why Apple invented the personal computer. The wonders never cease.

Activity Score 5160
Art Director |

That's it.

Guest's picture

This was made in windows xp with 3ds max. Just to inform you. I know because I was involved in the making of it.
If a mac was used it would have been impossible, since there is no 3ds max in mac (and many other reasons)

bakchod's picture

this is a rip off from the inception trailer

Activity Score 60
Copywriter at DELHI
Lüerzers's picture

I don´t see the Inception idea here. I see a great insight with a kick-ass production and a nice logo work.

Activity Score 108
Archive Magazine |

Don't let it go to your head.
L.A.O.S -

Billoughsby's picture

Nah. This one takes the Inception idea and actually does something quantum with it visually.

Activity Score 5160
Art Director |

That's it.

Guest's picture

Awesome!!! F**tastic idea, great copy and even more cool art direction and ilustration! Congrats

pez's picture

great visual!!

Activity Score 1804
Creative Director
TommyO's picture

OK for those who do those stunts. Yeah, I'll like it.

Activity Score 1866
Copywriter |

That's me!

Guest's picture

OMG... i´ve been trying to find duplicated buildings for hours.

3D guys: Is it possible they didnt ? And about the cars?

Guest's picture

They played with the building parts

jasonyu0320's picture

Great visual !!!
And the visual made the concept
Skateboard , a youth stuff
Conceptual sense, futuristic
a good connection show creativity towards the youth !

Activity Score 49
Guest's picture


Hiperion's picture

Superb job!!

Activity Score 3138
Creative Director at zinkproject Valencia
quodavid's picture

Inception with fake clouds, but generally great visual here

Activity Score 734
Guest's picture

WOW!! Pure craft!

The Inspiration Room™'s picture
The Inspiration...
Activity Score 8
Guest's picture

Nice job guys, this team is the best.
francisco Chagas/REVISTA WAVEWIND

Renan Finco's picture

Du CARAI muito bom mesmo

Renan Finco
Activity Score 3
Art Director
clayology com's picture

I love the visual delight!:)

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!!

Guest's picture

Inception much???..... but to give them credit it's beautifully made...

crispymoore's picture

I've been skateboarding for years, and I've never once heard anyone say "Drop the path". Maybe it's a portuguese thing? "Drop in" maybe, but that refers to dropping into the halfpipe, not what was listed in Archive, which was "making the whole city your skateboard path". This ad looks pretty, but if this is trying to make the city look like a halfpipe, I don't really get it. First off, that's not what a halfpipe looks like, they are flat in the bottom. And secondly, street skating is as much it's own skateboarding discipline as halfpipe, this would be the equivalent of turning an indy car track into a nascar track for a car racing shop, or a cross country mountain bike trail into a downhill bike trail for a bike shop. Maybe it's because I'm not a Brazilian skater, but I don't feel like this is insightful/speaks to skaters in any way. It's beautiful, but I'm not feeling it.

Activity Score 111
Art Director at ACD MacLaren McCann Vancouver
Featured Content

Latest Collections