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Published/Aired: 
June 2010
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Abdul Skateboarding:  Halfpipe
Abdul Skateboarding Print Ad -  Halfpipe

Description

Print advertisement created by Hermandad, Brazil for Abdul Skateboarding, within the category: Recreation, Leisure.

Caption

Drop the path.

Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Planner: Rafael Forti
Illustrators: Illusion Graphics
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Highest Rated

bakchod's picture

this is a rip off from the inception trailer

bakchod
Activity Score 60
Copywriter at DELHI
mikeelrapido's picture

Hehe, skateboard extreme... :)

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Muh's picture

supa dupa fly!

Muh
Activity Score 95
Art Director at art director |

http://www.flickr.com/photos/sermikh/

kalpesh78's picture

Inception the movie :P

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Billoughsby's picture

This, finally, THIS is why Apple invented the personal computer. The wonders never cease.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

This was made in windows xp with 3ds max. Just to inform you. I know because I was involved in the making of it.
If a mac was used it would have been impossible, since there is no 3ds max in mac (and many other reasons)

Guest
bakchod's picture

this is a rip off from the inception trailer

bakchod
Activity Score 60
Copywriter at DELHI
Lüerzers's picture

I don´t see the Inception idea here. I see a great insight with a kick-ass production and a nice logo work.

Lüerzers
Activity Score 108
Archive Magazine |

------------
Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net

Billoughsby's picture

Nah. This one takes the Inception idea and actually does something quantum with it visually.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

Awesome!!! F**tastic idea, great copy and even more cool art direction and ilustration! Congrats

Guest
pez's picture

great visual!!

pez
Activity Score 1804
Creative Director
TommyO's picture

OK for those who do those stunts. Yeah, I'll like it.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

OMG... i´ve been trying to find duplicated buildings for hours.

3D guys: Is it possible they didnt ? And about the cars?

Guest
Guest's picture

They played with the building parts

Guest
jasonyu0320's picture

Great visual !!!
And the visual made the concept
Skateboard , a youth stuff
Conceptual sense, futuristic
a good connection show creativity towards the youth !

jasonyu0320
Activity Score 49
Guest's picture

cowabunga!!..

Guest
Hiperion's picture

Congratulations,Zaiden.
Superb job!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
quodavid's picture

Inception with fake clouds, but generally great visual here

quodavid
Activity Score 734
Guest's picture

WOW!! Pure craft!

Guest
The Inspiration Room™'s picture
The Inspiration...
Activity Score 8
Guest's picture

Nice job guys, this team is the best.
Congratulations.
francisco Chagas/REVISTA WAVEWIND

Guest
Renan Finco's picture

Du CARAI muito bom mesmo

Renan Finco
Activity Score 3
Art Director
clayology com's picture

I love the visual delight!:)

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!! http://www.claycardstudio.com

Guest's picture

Inception much???..... but to give them credit it's beautifully made...

Guest
crispymoore's picture

I've been skateboarding for years, and I've never once heard anyone say "Drop the path". Maybe it's a portuguese thing? "Drop in" maybe, but that refers to dropping into the halfpipe, not what was listed in Archive, which was "making the whole city your skateboard path". This ad looks pretty, but if this is trying to make the city look like a halfpipe, I don't really get it. First off, that's not what a halfpipe looks like, they are flat in the bottom. And secondly, street skating is as much it's own skateboarding discipline as halfpipe, this would be the equivalent of turning an indy car track into a nascar track for a car racing shop, or a cross country mountain bike trail into a downhill bike trail for a bike shop. Maybe it's because I'm not a Brazilian skater, but I don't feel like this is insightful/speaks to skaters in any way. It's beautiful, but I'm not feeling it.

crispymoore
Activity Score 111
Art Director at ACD MacLaren McCann Vancouver
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