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Question Mark, 3

Agency Network: 
Published/Aired: 
December 2010
Aashray Adhikar Abhiyan:  Question Mark, 3
Aashray Adhikar Abhiyan Print Ad -  Question Mark, 3

Description

Print advertisement created by ‏Y&R, India for Aashray Adhikar Abhiyan, within the category: Public Interest, NGO.

Caption

37% of Indians live in poverty which puts a question mark on their future.
Donate Today
www.homelesspeople.in

Advertising Agency: Rediffusion Y & R, Gurgaon, India
Regional Creative Head: Marcus Rebeschini
Chief Creative Officers: Minakshi Achan, N Padmakumar
Creative Directors: Rupesh Sahay, Ambika Nehru
Art Directors: Sandeep Kalra, Rupesh Sahay
Copywriter: Eranbemo Murry
Typographers: Sandeep Kalra, Rupesh Sahay
Photographer: Sunil Gupta
Account Managers: Hindol Purkayastha, Vishi Nagpal
Advertiser's Supervisor: Paramjeet Kaur
Additional credits: Manoj Raj
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Renjithtnair2003's picture

A beedi in Dunhill packet........!

Renjithtnair2003
Activity Score 233
Art Director at Clusters, Bangalore
Prof's picture

Amazing photos. Bad ad.

Prof
Activity Score 1449
Copywriter |

Quite really.

atb2005's picture

No need for any special Photoshop effects a la http://adsoftheworld.com/media/print/samusocial_asphaltisation_3. The abject poverty is palpable, the copy is good, and the CTA is there. Good job.

atb2005
Activity Score 13557
Prof's picture

the copy is bad. the punctuation is non-existant, although it needs one. the line is way too long. its awkward and clumsy. it should be clear, powerful and sharp.

Prof
Activity Score 1449
Copywriter |

Quite really.

shawnbarrytoronto's picture

I'd comment on the punctuation, length and clarity of your comment, but that would be too ironic for a Monday.

shawnbarrytoronto
Activity Score 30
Creative Director
Nitin1977's picture

Nice and simple, got it in a heart beat.

beautiful execution.............gr8 work

Nitin1977
Activity Score 14
goodads's picture

Good ad, well executed, cheers!

goodads
Activity Score 23
Art Director
goodads's picture

:-)

goodads
Activity Score 23
Art Director
Brent_Blair's picture

I love the visual. I think the copy could have been better though

Brent_Blair
Activity Score 75
Copywriter
thedesignaddict's picture

The art direction and photography are off the hook.

thedesignaddict
Activity Score 5403
Art Director at Freelance
shawnbarrytoronto's picture

Nice looking ad. Sometimes, style and a direct message are all you need.

shawnbarrytoronto
Activity Score 30
Creative Director
rabeat's picture

nice idea, i think the backgrounds could off have more light or less elements, so u could outstand the question mark a little more, nice work though

rabeat
Activity Score 58
Graphic Designer
observant vicky's picture

nice Photography...

observant vicky
Activity Score 194
Copywriter
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