Stairs, 3

Agency Network: 
April 2010
AACD:  Stairs, 3


Print advertisement created by Fischer, Brazil for AACD, within the category: Public Interest, NGO.


You can't imagine how wonderful going up a couple of stairs can be to someone who can walk again.

Advertising Agency: FischerFala, São Paulo, Brazil
Creative Directors: Flavio Casarotti, Pedro Cappeletti, Rafael Merel, Marcelo Fedrizzi
Art Director: Marcelo Fedrizzi
Copywriter: Rafael Merel
Photographer: Shutterstock
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atb2005's picture

Beautiful visuals. Excellent copy.

Activity Score 13557
Guest's picture

what does it means? it's very forced, lt is meaningless. if you got good images, it is not necessary do soeme forcefit idea.

ivan's picture

I'll try to explain . When you regain the ability to walk you suddenly see ordinary objects like stairs in completely new and different light. You see them wonderful. It's based on a true insight.

Activity Score 12
Creative Director at Ads of the World
AXAY555's picture

Ya for us ordinary people this will b like 3 stories of walking but for a disabled child who could get to walk again this is the most happiest thing to do.

Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Siminovitz's picture

love the straight-forwardness. Beautiful picture

Activity Score 19
Guest's picture

well done.

hufflepoff's picture

I think it does the job pretty well. When it comes to briefs like this there is no need to get to clever with the concept. Emotion sells.

Activity Score 430
Art Director at shwing
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