Part of Collection
Description
Print advertisement created by Gruponove, Brazil for AACD, within the category: Public Interest, NGO.
We wanted to go to the streets and ask for your help. But in the newspaper you cannot just close the car window.
Donate R$ 5,00, R$ 10,00 or R$ 20,00 in your Hipercard.
Help us: 81 3419 4000 www.aacd.org.br
Supporting Children with Disability
Creative Directors: Gustavo Rêgo, Aliwton Carvalho
Art Director: James Williams
Copywriter: Leonardo Parnes
Illustrator: Toligadoboe
Over art-directed. These ads don't work. Great art though.
fantastic artwork!
I like the line. But strangely exuberant visual...i thought it was some funky brand or somethin'. Somehow, the visual and line don't match. But it got my attention with it's colours...so maybe that's the whole idea.
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Not all who wander are lost.
que increible arte
Nice artwork
Digital product designer | Custom URL shortener and smart links
GREAT ART
I think the artwork is wonderful, who wouldn't? However, I feel that just because you have wonderful and vibrant artwork doesn't necessarily mean it's a great ad. I also think it is easier to close a newspaper and go on with your day than to close your car window if the person is in front of you. The copy is weak and the artwork doesn't match the cause.
In Newspaper you simply flip the page. Over art directed for sure.
I see 1.000.0000.000 arts like this!
hmmmmmmm
fine
Great copy through all the ads.
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~ Quite obviously, I have gathered no moss ! ~
incredible
jai hind
art director
great artwork but the copy is not great!
critics "ad'' value :)
The artwork of this ad is amazing. Wonderful. Also, as a person who has been to Brazil I may say that the message shows a true reality from Brazil, as most people in the country simply ignore ads and requests that are done outdoor. However, sprayed walls seem to be really captivating to Brazilian people.
liked the style of illustration.. but it is overcrowded. communication is getting confused.
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