August 2008
AAA:  Lifesaver


Print advertisement created by The Art Institute of California, United States for AAA, within the category: Professional Services.


We'll save you.

Advertising School: The Art Institute of California, San Diego, USA
Art Director: Jose Eslinger
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askon's picture

"The AIC was amazing, My favorite course had to've been Advanced Floor Reflections with Cathy Simonette" - Jose Eslinger 2008

Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

viky's picture

bad....photoshop! reflection & all that...

Activity Score 358
Art Director at Art Director |

Flooded with art

Radioboy's picture

No hay nada bien insertado y el reflejo está mal puesto



Activity Score 6

Radioboy the designer

ad-icto's picture

no es que el reflejo este mal puesto... safaria si le hubiera puesto una sombre entre la rueda y el reflejo, pero igual eso es lo de menos, dentro de las 3 esta es la mejor...

Activity Score 70
Art Director

It doesn't work unless you know what AAA is. If you don't then there is no CTA.

'We will save you' 'Who are you?...?...?' 'Who, ah fuck it I don't care anyway.'

Activity Score 1838
Other |

We're going to need more lube.

caloca's picture

Hey everyone, this is actually my work... I'm VERY excited that its up on the front page. As a student this is a huge deal for me. I don't mind all the critique because thats what this business is all about and I have to get used to it. I learn from every critique I get and the one thing I learned from this already is LOSE THE REFLECTIONS! I heard that one loud and clear guys. SO trust me, they're coming off ASAP!!!

Thank you.

Activity Score 276
mark3r's picture

Its not that you should loose the reflections, it's that you should learn how to do them properly, I'd advise you to look at clean car Ads from BMW or VW, They usually have retouched reflections that you can visualize and get some idea. Look for free photoshop tutorials online, those help out a lot too.

Keep it up.

Activity Score 1949
Art Director at Scout
crisis's picture

The only person that's not a huge dick on here is Ivan, so don't let it bring you down.

Activity Score 187
caloca's picture

Thanks! I really don't mind it that much anymore. I'm learning to take it as a critique and not a personal attack. But thanks for the kind words.

Activity Score 276
Katie B's picture

I agree - many of the the comments are mean spirited.

Katie B
Activity Score 5
Art Director at AD / Designer
Crisp One's picture

well how else are you going to continually raise the bar in a cut throat industry

Crisp One
Activity Score 2005
Other at New York
ivan's picture

I take it as a compliment. ;)

You're right, many of the comments are way out of line, but I'm a strong supporter of freedom of speech, so I guess we'll just have to deal with some less informative comments. I think it's an acceptable trade-off to keep a free conversation going.

Creative Director at Ads of the World

I think the reflections look ok. I would add at least a web address so that if, like me, you had never heard of AAA advertising school you could find out.

Concept's fine though. :)

Activity Score 1838
Other |

We're going to need more lube.

caloca's picture

Hi Baloonatic,
This is actually not for AAA advertising school... It's for the "American Automobile Association."
It's actually very famous in the U.S.A. I actually never thought people wouldn't understand what AAA is for since it is so known in the U.S. Also, it is intended for an American audience, so maybe that makes a difference.

Sorry for the mix up.

Activity Score 276

Ah I see.

No I have never heard of it in Scotland.

Activity Score 1838
Other |

We're going to need more lube.

chano93's picture

very general concept, extremely bad graphic...
bad idea...

Activity Score 68
Art Director at Pragma DDB
ultraboon222's picture

Jose! Mi amigo. It's Art! Hey don't listen to those haters on here. If they had half as much balls as you, their stuff would be up on there too. Keep going man, your stuff is getting good.

BTW, New York is treating me well, Tell Henry and everyone what's up and I have you guys' "The Spirit" sign up on my wall at work! Congrats!


Activity Score 220
Art Director |

Too many cooks in the kitchen....

caloca's picture

Hey Artimus!!! Good to hear from you man! I'm glad that things are going well in NY. I hope everything works out over there for you man. You might just have to hook me up with some contacts for after I graduate...

Thanks for the kind words dude. I don't mind the hate. It actually helped me get these better so its all good!

I'll tell everyone you said hi!

Oh and thanks for putting our poster up man! It was really cool getting to work on a real project for a big movie like that!

Take care.


Activity Score 276
ultraboon222's picture
Activity Score 220
Art Director |

Too many cooks in the kitchen....

Neil Levy's picture

it's pretty good for student work. and anyone who bad mouths you for trying to do something is probably not all that great. so keep going. because whether this ad is great or whether it's terrible, you still gotta make a lot more before you can retire. that's true for anyone i think so enjoy the process, avoid the fools and keep trying to get better. you will. this is way better than ads i had in my student book for aaa. but that was in 1910 and it was a tougher thing to explain to people then as horses were still king.

Neil Levy
Activity Score 314
Copywriter |

neil levy

corporal_hicks's picture


Activity Score 365
Art Director
aadi's picture

Hey Caloca...
No!! Reflection doesnt mean bad photoshop or bad art...
Listen to everyone DO YOUR OWN...
Be Anarchic!!

Activity Score 230
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