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Lifeline

Campaign
Published/Aired: 
August 2008
AAA:  Lifeline

Description

Print advertisement created by The Art Institute of California, United States for AAA, within the category: Professional Services.

Caption

We'll save you.

Advertising School: The Art Institute of California, San Diego, USA
Art Director: Jose Eslinger
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scarfinati's picture

Not bad but whats with all the shiny reflection stuff?

Apple did it with itunes and now its on every ad. this doesnt need it

scarfinati
Activity Score 843
Art Director
SandMan69's picture

Quite like these. The cross one seems a little stupid tho, but the message is still clear none the less.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Radioboy's picture

los reflejos están mal puestos en los tres

si copias a Apple por lo menos hazlo bien

Radioboy
Activity Score 6
ISMO |

Radioboy the designer

BOOBJOB LOOBCANNON's picture

Doesn't work out of this context. Who will save you? ho do we find out more?

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

caloca's picture

Hey everyone, this is actually my work... I'm VERY excited that its up on the front page. As a student this is a huge deal for me. I don't mind all the critique because thats what this business is all about and I have to get used to it. I learn from every critique I get and the one thing I learned from this already is LOSE THE REFLECTIONS! This one is actually an old file, but in my book this reflection is gone.

Thank you.

caloca
Activity Score 276
Other
Crisp One's picture

WOOOOOT! A.I.C.A.S.D. REPRESENT!

Who was your your instructor?

Crisp One
Activity Score 2005
Other at New York
caloca's picture

Haha! Yeah! For this campaign it was actually Rob Esperti. U graduate from A.I or going here???

caloca
Activity Score 276
Other
Crisp One's picture

graduated, I'm glad to hear Rob is still there, the coooooolest guy!

Crisp One
Activity Score 2005
Other at New York
sneakyhands's picture

reflections already being covered, i like this one. when i'm jumping a car i feel like i'm using defibrillator pads.

sneakyhands
Activity Score 1857
Copywriter
Neil Levy's picture

nice ad again, although i don't think this one is as fresh as the other two. it's been done a lot and unless you've done the best one ever, you're always going to be compared to the other ones. again, not bad for a student ad. well executed. but in the real world, that's the bar you're up against as you move forward.

Neil Levy
Activity Score 314
Copywriter |

neil levy

Adaddicted's picture

Neil, you are a very good asset to this community.
Your honest and sincere views on each work help everyone to fine tune. Good day!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Bye's picture

Nice campaign that'll look good in your book. You seem very hungry and take critique very well, good qualities to have.

Bye
Activity Score 1464
Neil Levy's picture

Thanks for the kind words Adaddicted. I would only want the same for me if it was my work. And I'm certain many of us will work together at some point in our careers so we might as well all be friendly and professional now. Sometimes there are jerks on this site and I always feel bad for those people. They never last long in the business.

Neil Levy
Activity Score 314
Copywriter |

neil levy

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