Prestige

Campaign
Published/Aired: 
April 2008
A1:  Prestige

Description

Print advertisement created by Southern Methodist University, United States for A1, within the category: Food.

Caption

This bottle contains prestige. The prestige that comes from the juiciest steak your guests have ever cut into. When they do, they'll know to bow their heads, for they're in the presence of a great steak master. Kiss the ring, peasants. Kiss the Ring.

Advertising School: Southern Methodist University, Dallas, USA
Art Director: Hillary Barnard
Copywriter: Jeffrey Hodgson
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comAd's picture

I like 'em.

comAd
Activity Score 162
Copywriter
ADebutant's picture

The copy seems a bit removed from the product. Talks more about steak and less about the sauce...unless of course A1 is some kind of meat tenderizer or something...

"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
AD1014's picture

terrible and awful. bad too.

AD1014
Activity Score 307
Graphic Designer at nyc
poojagadodia's picture

http://www.WATGame.com
tooo big punch line... i dint really like it....

poojagadodia
Activity Score 194
Alistair C.'s picture

what a lame copy... "kiss the ring, peasants?"

Alistair C.
Activity Score 692
Copywriter
kergu's picture

Great copy!!!... sell the results!

kergu
Activity Score 6795
jamesrothenburg's picture

Really good student work! I wish my work was that good when I was still a student. Don't listen to the haters on this page. Now for a bit of (constructive) criticism. I find the art direction lacks a focal point. I look at the ad and I don't know where to start, the copy and the visuals all have the same weight. I'd work on the composition of all three of these a bit more. It's a nice look but it lacks any visual motion.

jamesrothenburg
Activity Score 554
Art Director
bhangbhang's picture

is this part of the young lions campaign??? if not its a crap ad.

bhangbhang
Activity Score 44
Creative Director
SWReedy's picture

copy is completely disjointed from the product.

SWReedy
Activity Score 30
Art Center College of Design
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