5 a day

September 2007
 5 a day
 5 a day



Passive smoking kills 5 people a day.
The Roy Castle Lung Cancer Foundation.

Advertising Agency: CHI and Partners, UK
Executive Creative Director: Ewan Paterson
Creative: Wayne Robinson
Copywriters / Art Directors: Simon Hipwell, Matt Pam
Typographer: Dan Beckett
Photographer: Paul Murphy
Illustrator: Ruth Ibbotson
Retouchers: Tag
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kalpesh78's picture

sorry done not by me but done by a lot of others a million times. stop lifting ideas. you might as well break into the cannes office and steal some awards..

go through www.coloribus.com you'll find it there.

ideas....30 minutes nahi toh free.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Pombooie's picture

Kalpesh78 you're an idiot! The idea isn't lifted. Similar doen't mean the same - at least not here in my agency. Think before you type mate - it'll save you a lot of angst.

Oh and by the way, it's incredibly rude to even suggest that creatives are stealing ideas. So to put it bluntly - keep your gob shut!

Activity Score 407
pk's picture

Kalpesh r u nuts! The one on coloribus.com is this one...for the roy castle cancer foundation...
I dont know how can u say this is lifted..

saidukaringa's picture

Oh..my GOD... forget others... this is a new idea only... but there is/was many other ideas too... about smoking(passive).
people are thing whenever they see something about smoking it is old idea......... am I right :)
any way idea is very bood.

Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

Guest's picture

Good ad. As the others.

Rog's picture

Like it. Even using the campaign ciggy shot... with the lines.

>>>> Go Power >>>>

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Chris's picture

hows the weather down there mate

Activity Score 1935
Art Director
Rog's picture

Clearing, mate... after a huge front called Geelong ripped through. :)

>>>> That's not an ad. THIS is is an ad.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Uninvited Guest's picture

" Passive smoking kills 5 people a day."

the visual shows only 4 lines struck...means 4 killed.
whos the fifth one ???????

dont tell me its the one who is smoking (i think this layout says that only)////
cz the one who is smoking , is not "passive smoking".

Uninvited Guest
Guest's picture

brilliant..........hands down.........

Guest's picture

Could have been better art directed. Look at the two long horizontal lines. They are exactly the same. Jeez, that's what you get for using Tag:

C_Steven's picture

It took me some time to notice that grey sentence and I don't think that a lot of people bothered to notice it...

Activity Score 8
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