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Inequality

Campaign
Agency Network: 
Published/Aired: 
October 2017

Description

In the past, 4GN design conference has been promoted with concepts that were aesthetically sophisticated but didn’t consider the role of design beyond its visual impact. This year, we seized the opportunity to delve deeper into how design can be used to make the world a better place.

2017 was widely regarded as a difficult year with racist problems, social inequity and violence dominating the conversation. The global mood remains tense. Our creative spark happened when we asked ourselves how our industry could help.

Design principles make the world more equitable, orderly and easier to understand. What happens when we apply fundamental design principles to the biggest social problems in the world today? Design reveals ways to right society’s wrongs.

Print advertisement created by VML, Colombia for 4GN, within the category: Public Interest, NGO.

Caption

Theory of symmetrical balance: When dividing a composition into equal parts, both parts must have the same importance and weight.
WUCIUS WONG - PRINCIPLES OF TWO-DIMENSIONAL DESIGN (1969)

The World Needs More Design
4GN International Design Festival

Advertising Agency: VML, Bogotá, Colombia
Executive Creative Directors: Maurizio Villarreal, Catalina Hernández
Group Creative Director: Antonio López
Creative Director: Alejandro Tamayo
Art Directors: Juan Huertas, Angélica Guerra
Copywriters: Felipe Montoya, Alejandro Tamayo
Photographer: Getty Images
Additional Credits: Carlos Ordoñez
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