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Agency Network: 
Published/Aired: 
April 2014
4 Pines Brewing:  Tie

Description

Print advertisement created by Grey, Australia for 4 Pines Brewing, within the category: Alcoholic Drinks.

Caption

Real ale deserves real thought.

Advertising Agency: Grey, Sydney, Australia
Creative Director: Chad Mackenzie
Art Director: Adam Frazer
Copywriter: Daniel Staudinger
Senior Account Manager: Evan Karas
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NY Belfry's picture

As I was scrolling, I'm thinking "okay, it's about a tie or formal-wear" that aims at some young adult / indie audience.

Nope. Ale. I mean, we don't even know what the ale looks like. Just supposedly a hint of the branding.

NY Belfry
Activity Score 1045
Other at City College of Technology
damnson's picture

Too long, didn't read.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Morde's picture

I just stop reading, my eyes where hurting and I lost myself a thousand times

Morde
Activity Score 86
Pete R.'s picture

I won't read it, but looks cool. :)

Pete R.
Activity Score 3412
Illustrator
morse's picture

Lots of work went into this campaign. I appreciate it.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

faceyon's picture

Coole art direction. Im guessing its about what men discuss when they drink? Although i disagree with tie not keeping you warm, it does.

faceyon
Activity Score 115
Art Director at DDB lagos |

teach me.

kleenex's picture

A lot of good font work and effort went into this ad for sure.

kleenex
Activity Score 58793
Web Designer/Developer
sacrilegend's picture

As design, it's nice. As an ad, meant to sell beer, or at least get me to consider the brand in some form or fashion, it fails miserably.

Also, I can't wait until we're past this "lock all the type up into a tight shape" phase.

sacrilegend
Activity Score 3394
Copywriter
jamiecrick's picture

I love 4 Pines' beers, but really dislike these ads. Designed to be thought-provoking, they're just a lot of words and fancy fonts saying absolutely nothing. I like the idea of "real thought" for drinkers of "real beer" because us beer snobs are snobs in all kinds of ways. That's why if you're going to aim this high, you'd better make that text really interesting.

jamiecrick
Activity Score 2
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