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biabitch's picture

i like it.

biabitch
Activity Score 298
saatchi
Citizen13's picture

Boring!

Citizen13
Activity Score 478

"Assume nothing, question everything."

jazarah's picture

comon, it's nice

jazarah
Activity Score 1262
Pauflies's picture

Boring? I like it!
Maybe the 47/41 doesn't work, but the other two, fix the message really good.
It's Simple! not boring

Pauflies
Activity Score 205
Art Director at Art director / Road Publicity, Barcelona |

http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/

Citizen13's picture

It's not a campaignable idea.
same ad, different numbers...

Citizen13
Activity Score 478

"Assume nothing, question everything."

wildbore's picture

....the 2nd piece is ok.but... yes boring!

wildbore
Activity Score 749
Creative Director at - - -
izzlah's picture

i think it's ok - nice and simple !

izzlah
Activity Score 229
Copywriter
imke's picture

smart,Nice and simple is boring sometime. ...its really samrt message to say being young for ever...........

I think it should be..........mistake your age........if they are seen to be 42 age being 48 age.

imke
Activity Score 472
pooja gadodia's picture
pooja gadodia
Activity Score 86
gribovitch's picture

cool

gribovitch
Activity Score 63
creative director, switzerland |

said the joker to the clown

niranjanhg's picture

nice idea.

niranjanhg
Activity Score 211

I am a student.

bknowlden's picture

These are great. Hate the typography, love the idea.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

m í t i c o's picture

Simple & nice. I like.

http://artektracho.blogspot.com

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
Kateter's picture

it'd be better if they changed the number four and not number eight-
meaning: not 48 -> 42 but 82 -> 22 (for example)

Kateter
Activity Score 2029
Copywriter
biabitch's picture

i like it.

biabitch
Activity Score 298
saatchi
graphikamaal's picture

Just liked the 33/38 one, others are just ok, specially because of inconsistency in fonts.

graphikamaal
Activity Score 111
vekialvivo's picture

If the concept "correct your age" was a given by the brand then this is perfect, but the problem is the concept itself. The focus is all wrong, the concept should be supportive. Someone has a lot to learn from Dove PRO - Age concept. It's not about hiding who you are, or "correcting" something you can't change, it's about being comfortable with yourself and feeling the best you can in your own skin. Consumers want to feel understood, they want to relate to a brand as a friend, not be chastised by it.

vekialvivo
Activity Score 32
Creative Director |
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