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UFO

Campaign
Agency Network: 
Published/Aired: 
August 2009
3M:  UFO

Description

Print advertisement created by Zink Project, Spain for 3M, within the category: Industrial, Agriculture.

Caption

With this quality nobody will be cheated.

Advertising School: Zink Project, Madrid, Spain
Creative Director / Art Director / Photographer: Javier Iglesias
Copywriter: Javier Jimeno
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Guest's picture

There's something wrong with the copy. It's explaining the idea too much. Maybe just "Great quality" or something like that... The idea is nice.

Guest
Guest's picture

huh?

First layer concept...

3/10

Guest
Copy_ranter's picture

huh?

First layer concept...

3/10

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
doncorso's picture

... ¿? I don't think so, buddy... ¿did you understand the idea?

doncorso
Activity Score 35
Art Director
CopyRight's picture

same here, good idea and execution

CopyRight
Activity Score 713
Guest's picture

UFO claimers are accused of laying and fabricating facts about their experiences.
This print quality will prevent cheating as the hang thread is clear.
Got it?

IMO copy should be smarter.
I like the idea.

Guest
Guest's picture

guys i Think idea is very clear, most of the controversial pictures like about UFOs, ghosts are hazy and not clear, but now with this paper, you can easily make out that its fake.
Just don't speak because you have to speak, same go for comments.

Guest
munirgee's picture

Good Ad...

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

art.vs.commerce's picture

nice idea, very bad line...it doesn't make sense

art.vs.commerce
Activity Score 566
Art Director
Rabubi's picture

poo

Rabubi
Activity Score 560
Copywriter
TheVuk's picture

I think the idea is good. Concerning the copy, I assume something was lost in translation.

TheVuk
Activity Score 35
silvi's picture

Javier Jimeno. Do you study advertising? Are you an amateur?

silvi
Activity Score 4172
Copywriter
CABAZORRO's picture

jaja amateur..>! amateur!..

CABAZORRO
Activity Score 366
graphic
joelapompe's picture

oh please not again... :-(

joelapompe
Activity Score 3923
CreativeGOD's picture

Aside from the bad copy and the bad AD and the bad photoshop, shouldn't the idea be more suitable for a CAMERA ad?

Its embarrassing.

CreativeGOD
Activity Score 54
Guest's picture

even without the string, it doesn't look like a UFO for me. sorry... bad piece

Guest
Guest's picture

Hi. It's not suppose to look like a UFO. your suppose to see the string. It's suppose to look corny and show the clarity of the paper through the quality of the paper. :)

Guest
Guest's picture

maybe: "Revealing quality"

Guest
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