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Swallow, 2

Campaign
Agency Network: 
Published/Aired: 
January 2009
3M:  Swallow, 2
3M Print Ad -  Swallow, 2

Also From This Campaign 2

Description

Print advertisement created by Butter, Germany for 3M, within the category: Personal Accessories.

Caption

Foam ear plugs swallow every kind of noise.

Advertising Agency: BUTTER.Berlin, Berlin, Germany
Creative Directors: Timm Holm, Michael Preuss
Art Director: Björn von Buchholtz
Copywriter: Till Grabsch
Photographer: Christoph Riccius
Post Production: Else Dittel
Graphics: Andrea Heinrich, Zuzana Havelcova
Account Supervisor: Rolf Schrickel
Account Management: Orlina Miller
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Highest Rated

Guest's picture

Well andrea heinrich did the graphics, let's ask her:

Andrea, puke or swallow?

Guest
darth_darkcape's picture

Look out! A puking earplug!

darth_darkcape
Activity Score 100
Guest's picture

Nice Visual, but Motion-Blur takes false direction. It looks like a puking plug.

Guest
NatalieM's picture

True. I thought it was puking as well.

It's a clever concept, though.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

I agree that the motion blur shows the instruments exiting the ear plug. Plus, you can see the guitar craashing onto the stage and breaking up.

Guest
Wordnerd's picture

it IS puking. it's after the show, guys.
btw: better puking than repeating visually what the line says.

Wordnerd
Activity Score 6692
Copywriter
Ad_Man's picture

isn't it puking? if not, why are those instruments gathered in that way ?

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

darth_darkcape's picture

wake up pablito.... its an ad for earphones that "swallow" every kind of noise

darth_darkcape
Activity Score 100
Guest's picture

I believe the ad might be showing the ear plug puking after a night of swallowing all that noise.

Guest
darth_darkcape's picture

so you think it goes:

Foam earplugs swallow every kind of noise...
and then puke it back up the next morning.

it's becoming less and less an ad about earplugs.

darth_darkcape
Activity Score 100
Guest's picture

puke, puke, puke!!

Guest
Guest's picture

I'm not saying I like it, but that could explain why it looks like the plug is puking not swallowing.

Guest
Guest's picture

Well andrea heinrich did the graphics, let's ask her:

Andrea, puke or swallow?

Guest
izmild's picture

Doesn't matter puke or swallow! It's good for earplugs...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

funky_frogii's picture

what............?
Hei i want to know whether its puking or swallowing.....

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Scam Detector's picture

I think Izmild has a good point. Swallowing the instruments or puking them does send out the same message.

By simply changing the headline into: "Foam ear plugs keep out any kind of noise" solves the swallowing/puking issue.

Scam Detector
Activity Score 1048
General Manager
Guest's picture

if the instruments were falling in from top to down, it wouldn't have felt like puking

Guest
Scam Detector's picture

Agree. The plug should be standing near the stage and the instruments should fall from the stage into the plug.

Scam Detector
Activity Score 1048
General Manager
Guest's picture

i thought the earplug takes in all the noise!!!

Guest
gioborde's picture

I think if you look close youll see the motion blur on the opposite direction of the fall....its definitely puking, or if its not intended to be, the visuals mislead and are incorrectly blurred.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

maashookshee's picture

its very selling idea i want to buy it now .. execution no good ..

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
midas's picture

hea,it seems as if it makes a lot of noise....

midas
Activity Score 26
student
Guest's picture

oh come on guys.
this is so obvious.
the earplugs swallow so much that they have to puke afterwards...
is so simple.

Guest
salamandos's picture

idea:5 execution:2

salamandos
Activity Score 1947
Art Director
Guest's picture

if people can't work out whether the plug is puking or swallowing then these don't work - simple.

Guest
dshott's picture

Badass, yeh it's had a night of hardcore absorbtion and now it's jobs done it's gippin' all over the place!

wooo!

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

gioborde's picture

Then if its puking its too much of a LONG WAY to get the idea.. Simpler ABSORBING than PUKING.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Guest's picture

These do not work, IMO. I agree with most of the people posting here. It looks as if the ear plug is puking instead of ingesting. I disagree with the people who think that this is not a problem. The whole concept is that the earplug ingests all the unwanted noise when inserted in the ear. Showing the ear plug throwing that up makes it seem like it can't handle the noise (think of someone who just ingested a bunch of liquor and you are driving them home from the bar. They can't handle the liquor and end up throwing it up, that does not leave much comfort when you are counting on that someone to keep it down.) Same thing here. You are purchasing this product to handle all the noise that is thrown at you, and by this ad it makes it seem like it just can't handle it.

Guest
Guest's picture

maybe its because of wrong gesture of the ear plug

Guest
Guest's picture

i think the problem is in the gesture of that thing

Guest
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