Description
Print advertisement created by Butter, Germany for 3M, within the category: Personal Accessories.
Foam ear plugs swallow every kind of noise.
Creative Directors: Timm Holm, Michael Preuss
Art Director: Björn von Buchholtz
Copywriter: Till Grabsch
Photographer: Christoph Riccius
Post Production: Else Dittel
Graphics: Andrea Heinrich, Zuzana Havelcova
Account Supervisor: Rolf Schrickel
Account Management: Orlina Miller
Nice Visual, but Motion-Blur takes false direction. It looks like a puking plug.
True. I thought it was puking as well.
It's a clever concept, though.
-Natalie
http://www.nataliemarion.com
I agree that the motion blur shows the instruments exiting the ear plug. Plus, you can see the guitar craashing onto the stage and breaking up.
it IS puking. it's after the show, guys.
btw: better puking than repeating visually what the line says.
isn't it puking? if not, why are those instruments gathered in that way ?
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
wake up pablito.... its an ad for earphones that "swallow" every kind of noise
I believe the ad might be showing the ear plug puking after a night of swallowing all that noise.
so you think it goes:
Foam earplugs swallow every kind of noise...
and then puke it back up the next morning.
it's becoming less and less an ad about earplugs.
puke, puke, puke!!
I'm not saying I like it, but that could explain why it looks like the plug is puking not swallowing.
Well andrea heinrich did the graphics, let's ask her:
Andrea, puke or swallow?
Doesn't matter puke or swallow! It's good for earplugs...
what............?
Hei i want to know whether its puking or swallowing.....
infected by a virus called creative
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Infected by a virus called CREATIVE | "And ya I Love Everything"
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I think Izmild has a good point. Swallowing the instruments or puking them does send out the same message.
By simply changing the headline into: "Foam ear plugs keep out any kind of noise" solves the swallowing/puking issue.
if the instruments were falling in from top to down, it wouldn't have felt like puking
Agree. The plug should be standing near the stage and the instruments should fall from the stage into the plug.
i thought the earplug takes in all the noise!!!
I think if you look close youll see the motion blur on the opposite direction of the fall....its definitely puking, or if its not intended to be, the visuals mislead and are incorrectly blurred.
GiBo
its very selling idea i want to buy it now .. execution no good ..
oh come on guys.
this is so obvious.
the earplugs swallow so much that they have to puke afterwards...
is so simple.
if people can't work out whether the plug is puking or swallowing then these don't work - simple.
Badass, yeh it's had a night of hardcore absorbtion and now it's jobs done it's gippin' all over the place!
wooo!
Duncan
http://www.dshott.co.uk
Then if its puking its too much of a LONG WAY to get the idea.. Simpler ABSORBING than PUKING.
GiBo
These do not work, IMO. I agree with most of the people posting here. It looks as if the ear plug is puking instead of ingesting. I disagree with the people who think that this is not a problem. The whole concept is that the earplug ingests all the unwanted noise when inserted in the ear. Showing the ear plug throwing that up makes it seem like it can't handle the noise (think of someone who just ingested a bunch of liquor and you are driving them home from the bar. They can't handle the liquor and end up throwing it up, that does not leave much comfort when you are counting on that someone to keep it down.) Same thing here. You are purchasing this product to handle all the noise that is thrown at you, and by this ad it makes it seem like it just can't handle it.
i think the problem is in the gesture of that thing
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