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Swallow, 1

Campaign
Agency Network: 
Published/Aired: 
January 2009
3M:  Swallow, 1
3M Print Ad -  Swallow, 1

Also From This Campaign 2

Description

Print advertisement created by Butter, Germany for 3M, within the category: Personal Accessories.

Caption

Foam ear plugs swallow every kind of noise.

Advertising Agency: BUTTER.Berlin, Berlin, Germany
Creative Directors: Timm Holm, Michael Preuss
Art Director: Björn von Buchholtz
Copywriter: Till Grabsch
Photographer: Christoph Riccius
Post Production: Else Dittel
Graphics: Andrea Heinrich, Zuzana Havelcova
Account Supervisor: Rolf Schrickel
Account Management: Orlina Miller
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midas's picture

Here is used all causes of noise,but unclearly...

midas
Activity Score 26
student
darth_darkcape's picture

problem is it looks like the earplugs is THROWING IT UP not swallowing it...

other than that, I kinda like it... background of shot is a bit more complicated than it needs to be.

darth_darkcape
Activity Score 100
oopsie_dum_didly's picture

See say?

oopsie_dum_didly
Activity Score 91
Creative Circus
kurtberengeiger's picture

Look, an earplug that vomits!

kurtberengeiger
Activity Score 7327
Copywriter
midas's picture

"Foam ear plugs swallow every kind of noise"-is posted in unimportant place/there is large background to post in.

midas
Activity Score 26
student
Guest's picture

technical pornography !!!!

Guest
psalyms's picture

the visula should depict swallow,but it rather reflects puking - pretty ironical, however good advertising.

curiosity is also the mother of invention. the Buk-of-Psalms.

psalyms
Activity Score 116
advertising |

Curiosity is also the mother of invention.
theBUKofPSALMS.

Wordnerd's picture

i like! fun campaign

Wordnerd
Activity Score 6692
Copywriter
dshott's picture

I was just thinking the swallow/gip arguement might be made clearer if the plug was more obviously finished with, for instance if it was more blatent that the work day had finished and workers were walking out of the building site or something. Just a thought.

No-one's commented on the tag line art. Think it's pretty nicely dealt with.

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Guest's picture

looks like a thumb with the nail removes , yaaarkk
it'ts hurting me
- Lox. -

Guest
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