Agency Network: 
May 2016
3M / Scotch-Brite:  Cat
3M Print Ad -  Cat


Print advertisement created by Base 1, Chile for 3M, within the category: Fashion.


LintRoller Removes hair and fluffs
Easy to apply / more adherent / not damage the clothes

Advertising Agency: Base 1, Santiago, Chile
Creative Director: Hugo Lopez
Art Director: Carlos Cuevas
Copywriter: Jorge Cuadra
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morse's picture

I wish this was a campaign, not just one ad.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

amraly77's picture

Sometimes and ordinary campaign of similar executions make a good idea just fail. I think this one works fine as a one-off, and you just get the idea of whatever the product is useful for. And the brilliant thing about this ad is it's tackling a really funny insight, and it's actually tackling the worst of all cases, which is cats' fur.
I love it anyways

Activity Score 55
Art Director
Carlos_Felipe's picture

This ad is from chile not United Kingdom
Advertising Agency: Base 1, Santiago, Chile
please change the country

Activity Score 21
Art Director at Agencia Base1
vander's picture

Is a boring idea.

Activity Score 2
Copywriter at La Escuelita
CurryJ's picture

'This ad is from chile not United Kingdom
Advertising Agency: Base 1, Santiago, Chile'

That's what it says, doesn't it?

Activity Score 949
Copywriter |

I think; therefore I am

art.vs.commerce's picture

great idea, not well executed

Activity Score 566
Art Director
Marlus Lau's picture

Yeah, the execution could be better. But it's a nice idea.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
silvi's picture

Horrible execution. Sorry.

Activity Score 4170
Carlos_Felipe's picture

Less is more. the execution could be better but the simple art and funny insight works for me.

Activity Score 21
Art Director at Agencia Base1
sold's picture

this is garbage, sorry, but it is true.
very bad artwork also

Activity Score 3379
Hibon's picture

For this product this is boring, seen much better work . sorry!

Activity Score 3734

Simple ideas are the best !

sarakye's picture

I think the execution is quite boring. The idea, I get but it could have been done with perhaps a bit more humor since this is what they are going for.

Activity Score 22
bukaccio's picture

2 logos? 2 pack shots? very poor execution.
Still the insight is great and the idea is powerful.
I agree, this should be a multi-visual campaign.

Activity Score 75
red-red's picture

Good idea but average execution, it should be campaign

Activity Score 66
Creative Director
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