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Reflection

Agency Network: 
Published/Aired: 
April 2010
3M:  Reflection
3M Print Ad -  Reflection

Description

Print advertisement created by Cozum, Turkey for 3M, within the category: Automotive.

Caption

Just like the first day.

Advertising Agency: ÇÖZÜM, Istanbul, Turkey
Copywriter / Art Director: Evrim Aytas
Photographer: Bahadir Tanriover
Planning Directors: Can Aksuyek, Ahmet O. Yener
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Highest Rated

atb2005's picture

Brilliant!

atb2005
Activity Score 13557
dsklan's picture

good one

dsklan
Activity Score 1926
Art Director at homeshop
atb2005's picture

Brilliant!

atb2005
Activity Score 13557
Blashyrkh's picture

Nice

Blashyrkh
Activity Score 32890
Art Director
andyStock's picture

Good work!!

andyStock
Activity Score 666
alexander_bickov's picture

Lovely work

alexander_bickov
Activity Score 3281
icyheart81's picture

Sorry but nothing new.

icyheart81
Activity Score 50
Copywriter
bknowlden's picture

Brilliant? Seriously? This is as forced as it comes people.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

atb2005's picture

Here comes the old "forced" argument. Next comment would be "scam". To quote someone from this site. "this is just as forced as a guerilla playing the drums". It's called advertising. It has to be fun, memorable, eye catching (as long as the product benefit is clearly implied, as it is here). The Orkin campaign by Rethink, which you like is just as forced (one's kitchen as flat as a wallpaper).

atb2005
Activity Score 13557
Shawali's picture

The idea is good, but the execution make this ad "forced". =)

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

thaistylez's picture

forced, but funny.

like it :)

thaistylez
Activity Score 224
Burapha University
simiot's picture

Elinize sağlık : )

simiot
Activity Score 911
General Manager at Publicis Bold
Patrick_B's picture

very old idea

Patrick_B
Activity Score 36
Carlos Garcia's picture

Must agree with you. It's an old idea but it's a funny one.
:)

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

luispiter's picture

naaaa. i dont like...

luispiter
Activity Score 2756
comunication
Hibon's picture

Bof.

Hibon
Activity Score 3734

Simple ideas are the best !

meraj's picture

dis is a tone of idea which comes at the first place to every first level copywriters mind....as a good copywriter u have to reach at least the next level so that u can fulfill the insight...didnt like it that much...very much cliche

meraj
Activity Score 216
university
R U serious's picture

Horrible.

R U serious
Activity Score 418

Say my name, say my name...

rajesh_keyaar's picture

nice

rajesh_keyaar
Activity Score 236
L. Wiesen's picture

Oh Yeah! Nice...

L. Wiesen
Activity Score 1340
Copywriter
whatthefudge's picture

Like the idea, don't care if it's old. However, the reflection is too obvious and feels far from realistic (despite the fact that it's a mirror from the past).

whatthefudge
Activity Score 1266
premc's picture

ohh my goddness

8.5/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

the_lizard_king's picture

good

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

crashandburn's picture

Wrong hand on the reflection! Lol. But its a good one though. Old idea, but good.

crashandburn
Activity Score 55
Adaddicted's picture

what about the BM's shadow?? ;-))

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

AssassinX's picture

I like that idea.

AssassinX
Activity Score 1327
tatoBA's picture

too obvious

tatoBA
Activity Score 43
Art Director
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