Paper Cut, Hero

Campaign
Agency Network: 
Published/Aired: 
October 2012
3M:  Paper Cut, Hero

Description

Print advertisement created by Grey, Hong Kong for 3M, within the category: Health.

Caption

For cartoon lovers

Advertising Agency: Grey Group, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Kym Ma, Jeff Tsang
Art Director: Henry Kwok
Photographer: Jason To
Retoucher: In-between
Print Producer: Ken Yau
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Highest Rated

Klara K.'s picture

The insight is not as strong, not much people cut themselves regularly by browsing magazines. But the execution is very nice.

Klara K.
Activity Score 3343
Charles University in Prague
kleenex's picture

interesting execution.

kleenex
Activity Score 58777
Web Designer/Developer
DesignDine's picture

Cool art direction.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

Sacrilegend's picture

Idea and execution are great. I wonder if it verges on too subtle?

Also, "comics" might've been a better word than "cartoons." But I'm chalking that up to a silly translation error. Great job, guys.

Sacrilegend
Activity Score 3394
Copywriter
extrajohnny100's picture

very nice visual and idea.

extrajohnny100
Activity Score 80
Creative Director
Klara K.'s picture

The insight is not as strong, not much people cut themselves regularly by browsing magazines. But the execution is very nice.

Klara K.
Activity Score 3343
Charles University in Prague
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