Also From This Campaign 3
Description
Print advertisement created by Proximity, Chile for 3M, within the category: Health.
Creative Director / Copywriter: Ferju Cuevas
Art Director: Sambuka Henríquez
Highest Rated
I don’t get why the sun has iced tea cups as the rays.
Simple is difficult to achieve and this looks like a starting point. I am also unsure how this helps the small product placement in the corner.
Noswadizzle
Noswadizzle
simple...and sometimes simple is good
groovy baby!
I don’t get why the sun has iced tea cups as the rays.
Simple is difficult to achieve and this looks like a starting point. I am also unsure how this helps the small product placement in the corner.
Noswadizzle
Noswadizzle
yeah it simple but.. i dont think the idea and concept mix together... because that execution shows like it more on drink rather than product it self..
pd
I think it means that by applying this sunscreen the harsh rays of the sun would feel iced cool.
rather than juice it could have been water droplets...:P
Hmmmmm
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