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Moisturizing sunscreen, 3

Campaign
Agency Network: 
Published/Aired: 
March 2015
3M:  Moisturizing sunscreen, 3

Description

Print advertisement created by Proximity, Chile for 3M, within the category: Health.

Advertising Agency: Proximity, Chile
Creative Director / Copywriter: Ferju Cuevas
Art Director: Sambuka Henríquez
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Highest Rated

Noswadizzle's picture

I don’t get why the sun has iced tea cups as the rays.

Simple is difficult to achieve and this looks like a starting point. I am also unsure how this helps the small product placement in the corner.

Noswadizzle

Noswadizzle
Activity Score 484

Noswadizzle

feysal's picture

simple...and sometimes simple is good

feysal
Activity Score 2600
Executive Creative Director at CBCC Africa (Centre for Behaviour Change and Communication) |

groovy baby!

kleenex's picture

Simple works for me.

kleenex
Activity Score 58623
Web Designer/Developer
Ogilvi Himself's picture

even too simple

Ogilvi Himself
Activity Score 477
Copywriter |

Молчать и слушать!

Noswadizzle's picture

I don’t get why the sun has iced tea cups as the rays.

Simple is difficult to achieve and this looks like a starting point. I am also unsure how this helps the small product placement in the corner.

Noswadizzle

Noswadizzle
Activity Score 484

Noswadizzle

damnson's picture

I don't really get this.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

bobafett's picture

Not a really good concept

bobafett
Activity Score 2322
Chief Creative Officer
grugee822's picture

yeah it simple but.. i dont think the idea and concept mix together... because that execution shows like it more on drink rather than product it self..

grugee822
Activity Score 475
practical student |

pd

chicagohour's picture

I think it means that by applying this sunscreen the harsh rays of the sun would feel iced cool.

rather than juice it could have been water droplets...:P

chicagohour
Activity Score 394
Copywriter |

Hmmmmm

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