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Loch Ness monster

Campaign
Agency Network: 
Published/Aired: 
August 2009
3M:  Loch Ness monster
3M Print Ad -  Loch Ness monster

Also From This Campaign 2

Description

Print advertisement created by Zink Project, Spain for 3M, within the category: Industrial, Agriculture.

Caption

With this quality nobody will be cheated.

Advertising School: Zink Project, Madrid, Spain
Creative Director / Art Director / Photographer: Javier Iglesias
Copywriter: Javier Jimeno
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ace85le's picture

Interesting but the execution is too fake. I know it was supposed to be funny but how come the cloth is all dry?

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

nepstein's picture

I'm not so sure that it would be good to have this sort of "fraud" association with the product.

I would have, instead, gone the opposite direction with this; making a very detailed picture of the "real" lochness monster.

nepstein
Activity Score 197
Parsons School of Design
doncorso's picture

If you read the copy, it's actually destroying the "fraud" thanks to the quality of the paper.

doncorso
Activity Score 35
Art Director
munirgee's picture

Agree...

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Guest's picture

i don't agree, 1st thought it is fake, 2nd the copy is not as powerful as make people think it should be.

Guest
Guest's picture

if there was a real CD involved, he would have killed that piece of s right away. it's not only first thought but first bad thought that has been overdone!

Guest
Tommy G.'s picture

The little wave behind the sock is horrible.

Great idea by the way.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
CopyRight's picture

there is nth wrong with the idea, execution could've been better though. good work guys

CopyRight
Activity Score 713
Guest's picture

First grade copywriting. Way too explanatory.

Guest
Tommy G.'s picture

I agree. The copy is not excellent.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Rabubi's picture

poef

Rabubi
Activity Score 560
Copywriter
gravity's picture

oh come on, if i print this image to an ordinary paper, will it look like the loch-ness monster? is this the idea? come on!

gravity
Activity Score 181
Art Director at Sistemsensin
doncorso's picture

... really?? are you serious??

doncorso
Activity Score 35
Art Director
adabortion's picture

Very Crappppppy!!!!!

adabortion
Activity Score 615
Creative Director
tortis24's picture
tortis24
Activity Score 160
Brain-Art's picture

Done

Brain-Art
Activity Score 1101
Graphic Designer
silvi's picture

good idea. amateur copy.

silvi
Activity Score 4172
Copywriter
CABAZORRO's picture

Amateur!!! jaja a mi no me parece nada bueno...

CABAZORRO
Activity Score 366
graphic
joelapompe's picture

done a million times

joelapompe
Activity Score 3931
CreativeGOD's picture

Aside from the bad copy and the bad AD and the bad photoshop, shouldn't the idea be more suitable for a CAMERA ad?

Its embarrassing.

CreativeGOD
Activity Score 54
WillyLatasa's picture

Cool idea, dont know about the execution... doesnt convince me..

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

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